Utah Department of Public Safety: Motorcycle Safety Campaign, Wind

Wind feels great in your face.
Bumpers, less so.
Ride aware.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: May 2010

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4 comments

capywriter's picture
capywriter
5511 pencils

These lines are better and more smart than in the other road safety campaign that was posted today.

Dzsoi's picture
Dzsoi
5626 pencils

I agree, I like this one especially.

Abrahams's picture
Abrahams
109 pencils

dint like much!

Guest's picture
Guest

As the mother of a dead 'speed bump', I was fairly offended. They are eye catching, but the sensitivity level is right there with the cop who told me he was too busy with other things to investigate my son's death. Do you have a plan to educate law enforcement. Bias is not fact.

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