Utah Department of Public Safety: Motorcycle Safety Campaign, Bug

To cars and trucks you're the bug.
Ride aware.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: May 2010

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Pedestrian's picture
438 pencils

These don't seem to flow as smoothly prior years' "Ride Aware" stuff.

Abrahams's picture
109 pencils

wonderful...message execution excellent!

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