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Utah Department of Public Safety: Motorcycle Safety Campaign, Bones

Utah Department of Public Safety: Motorcycle Safety Campaign, Bones
Your rating: None Average: 5.8 (21 votes)

Cars have bumpers.
Bikers have bones.
Ride aware.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: May 2010

5 Comments

Jaap Grolleman's picture 6306 pencils
Jaap Grolleman | Sat, 2010-05-29 11:45

More landscape warnings for drivers about motorbikes. Coincidence? ;-)
I like both campaigns really, hard to tell a favourite.

http://jackmancer.com/
http://twitter.com/jackmancer/

v0the0kwc's picture 141 pencils
v0the0kwc | Sun, 2010-05-30 21:52
6

I think this is quite a good campaign. It scares the bikers a bit XD

lalith.rajeev's picture 116 pencils
lalith.rajeev | Mon, 2010-05-31 02:32

nice camp

AssassinX's picture 1335 pencils
AssassinX | Mon, 2010-05-31 09:12

Not bad

Guest's picture
Guest | Mon, 2010-05-31 12:07

india has done it long time ago as their highway campaign

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