Utah Department of Public Safety: Motorcycle Safety Campaign, Bones

Cars have bumpers.
Bikers have bones.
Ride aware.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: May 2010

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5 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

More landscape warnings for drivers about motorbikes. Coincidence? ;-)
I like both campaigns really, hard to tell a favourite.

v0the0kwc's picture
v0the0kwc
141 pencils

I think this is quite a good campaign. It scares the bikers a bit XD

lalith.rajeev's picture
lalith.rajeev
116 pencils

nice camp

AssassinX's picture
AssassinX
1329 pencils

Not bad

Guest's picture
Guest

india has done it long time ago as their highway campaign

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