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Published/Aired: 
April 2012
Description: 

Outdoor advertisment created by McKee Wallwork, United States for The Onion, within the category: Media.

Advertising Agency: McKee Wallwork Cleveland, USA
Creative Director: Bart Cleveland
Copywriters: Bart Cleveland, Maria Hicks
Art Director: Bart Cleveland

Comments (11)

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Highest Rated

vote4pedro's picture
vote4pedro
Activity Score 4601

Not to mention the fact they're scam ads. Does anyone believe someone at the Onion picked up the phone one day and called them to do some ads? Does anyone believe the Onion paid them to do these ads?

miko1aj's picture
miko1aj
Activity Score 3086

must admit that this campaign forced me to visit the Onion site and check what it is. Must admit that still feel as a stupid not being sure whether i understand this campaign or idea behind the site. But one thing i am sure – this graphic layout is awesome! Bingo.

morse's picture
morse
Activity Score 17548

Great copywriting.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hadrons's picture
Hadrons
Activity Score 6017

http://www.theonion.com/

Hilarious campaign for this newspaper.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Wordfruit's picture
Wordfruit
Activity Score 1023

I find some of these a bit forced.

kleenex's picture
kleenex
Activity Score 45986

perfect...

vote4pedro's picture
vote4pedro
Activity Score 4601

The problem is, the Onion is funnier than their ads. They would have been better if they had written them themselves.

Spanky's picture
Spanky
Activity Score 4899

These don't live up to the Onion. And aren't nearly as funny as the series the Martin Agency did.

cognitive's picture
cognitive
Activity Score 167

vote4pedro. I agree. They could do these all day.

vote4pedro's picture
vote4pedro
Activity Score 4601

5+ years later, I remember some of the Martin Agency's lines. I forgot what this one said in the time it took to scroll down.

Our stories are politically correct. Except the ones about retards.

For only as much as it would cost to feed a starving Ethiopian, you can buy this shirt. (ad selling onion shirts)

Send comments or complaints to:

Your Ass
c/o Your Ass
3728 Your Ass Blvd.
Your Ass, YA 67112

Chris Brookfield's picture
Chris Brookfield
Activity Score 8

Not sure about this campaign?

vote4pedro's picture
vote4pedro
Activity Score 4601

Not to mention the fact they're scam ads. Does anyone believe someone at the Onion picked up the phone one day and called them to do some ads? Does anyone believe the Onion paid them to do these ads?

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