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Scratch and Sniff

Published/Aired: 
August 2009
Description: 

The Campaign is part of a United Way of Greater Milwaukee community effort to combat teen pregnancy in the central city by warning teens of the consequences of getting pregnant. This bus shelter is one ad in a series of monthly postings that aims to de-glamorize teen pregnancy.

Scratch and Sniff
This doesn't really stink but the consequences of teen pregnancy do. And this is just part of the ugly mess you'd be getting yourself into. Get the facts at babycanwait.org

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Directors: Giho Lee, Ben Halpin
Copywriter: Mike Holicek

Comments (21)

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Highest Rated

Guest's picture
Guest

what a great ad! disgusting, but totally gets the point across! I wish more young girls were aware of how hard it truly is to take care of a child. The poopy diapers aren't even that big of a deal when you're a mom.

Guest's picture
Guest

brutally honest adverstising...awsome :D

Grace's picture
Grace

Love it. Disgusting... but great ad.

p.syche's picture
p.syche
Activity Score 267

i don't like the fact that they say all babies suck because they're so disgusting... it's not an ad about teen pregnancy, it's an "anti-baby" ad...

i do appreciate the copy though. it is inventive.

maesepedro's picture
maesepedro
Activity Score 90

it's not saying that all babies suck. it's pointing out what's true for 99% of teenage parents: that they're not ready to deal with being a parent. They're just talking about stinking nappies because nappies are immediate and sensory, unlike abstract concepts like responsibility, which would be much harder to bring to life in a striking way.

Guest's picture
Guest

Disgustingly awsome...

Guest's picture
Guest

thumbs up!

Guest's picture
Guest

The URL which u have mentioned is wrong... its probably if i haven't mistaken... babycanwait{dot}com

RAM KATE's picture
RAM KATE
Activity Score 765

To the point. No going further. Well done

RAM KATE

Wordnerd's picture
Wordnerd
Activity Score 6692

What? it doesn't stink?! that's two points less. still good

PERP's picture
PERP
Activity Score 433

Hey, that look's like a dipper. Hey, it really is a dipper.. What!? Argh... what's this??
One step back please, this has just went to far.. and it is bad.

.: look for the green giant on the label :.

sirvan's picture
sirvan
Activity Score 29860

Bad copy.

+++

"I love some things, and don't love some other things."

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Ch*t, *ss, fart, and any other type of so call smart ad idea gets flushed with me..

silvi's picture
silvi
Activity Score 4172

wow! La primera impresión no es buena pero despué stermina siendo efectiva, real e impactante. Tiene lógica, sentido común y llega justo al punto.
me gusta.

Guest's picture
Guest

Love it!

Klidesign's picture
Klidesign
Activity Score 209

Works for me.

sawantsarthak's picture
sawantsarthak
Activity Score 89

There is no connection to the visual and copy.

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

Guest's picture
Guest

very good ad.

Guest's picture
Guest

I want to say - thank you for this!,

Guest's picture
Guest

brilliant!!

JK35's picture
JK35
Activity Score 86

I really like this crap.

Guest's picture
Guest

what a great ad! disgusting, but totally gets the point across! I wish more young girls were aware of how hard it truly is to take care of a child. The poopy diapers aren't even that big of a deal when you're a mom.

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