Sir Richard's Condoms: Trinity School

Advertising Agency: TDA Advertising & Design, Boulder, USA
Art Director / Designer: Austin O’Connor
Creative Director / Copywriter: Jonathan Schoenberg
Creative Director: Thomas Dooley

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21 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Simple, unoriginal, old idea. But it looks nice, as does the visual identity of the website. Not familiar with this brand, and can't help wonder if it's a piggyback on Sir Richard Branson's 'Virgin' brand - thoughts?

Also a question to any US copywriters: is the "/" acceptable in this case? For me it would have to be a comma.

Guest's picture
Guest

Yeah.

Guest's picture
Guest

Actually, you're correct. The "per" is already implied in the slash (e.g. 7 days/week), so we have a case of redundancy. By using the comma, you're emphasizing the significance of the cost. Essentially, "This is what is costs PER child (wait for it) PER year. Oh, the horror!"

Better question, how many of those individuals graduating from these esteemed schools would actually be aware of the difference? Zero. Because only copyeditors give a darn about this stuff anymore.

Guest's picture
Guest

Agreed, unoriginal.

The kids are expensive/annoying/etc has been done and done and done when it comes to condom advertising. It's like hot sauce ads that say, "this hot sauce is hot." Come on, this isn't your first day of ad school.

How about we try something fresh, shall we? Especially for a brand like this, which appears to donate condoms to developing countries for every condom you buy. THAT is what makes a company like this unique. That's the message that needs to get out there.

I like TDA's work, but this is just way too expected.

NicholeP's picture
NicholeP
112 pencils

boring and simple. this idea was firstly don in the 90's

Guest's picture
Guest

Love it and the concept of making condom purchases something less creepy than buying a TROJAN or DUREX. This is way cool!

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

I actually really like it. Yes, it's the age-old, "kids are annoying, where a condom" idea, but in a fresh way (at least fresh to me, but I'm new here). I love Chipotle, TDA. Great work.

Guest's picture
Guest

ANTI CHILD!!! nice one.

shahidali's picture
shahidali
4063 pencils

don't endorse the idea "don't bear child cause you can't feed them or send to school".

shahid

morse's picture
morse
15046 pencils

Same idea has been done before in a more entertaining way.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SCHIZFLUX's picture
SCHIZFLUX
40 pencils

Having kids is expensive. Find a better use for this much money.. do i read it correctly? discouragement for less than rich people to reproduce?

shahidali's picture
shahidali
4063 pencils

very well put. what a shame for humanity.

shahid

HappyHour's picture
HappyHour
2386 pencils

No, it's discouragement for people to reproduce accidentally. You're taking it too seriously.

SCHIZFLUX's picture
SCHIZFLUX
40 pencils

I suppose this was the idea. But it also invites this other reading that reverberates with the dubious population-control programs targeted against those who are less than well-off in economic terms. This reading can be avoided by changing the concept. Condoms can be presented as fun. I think the ad is a bit too cynical and dark – with the prospect of human life compared negatively to this much money and whatever stuff it can buy instead. Sounds greedy and anti-human. I doubt the effectiveness of this ad.

Dzsoi's picture
Dzsoi
5268 pencils

This is old, lame & inappropriate.

Guest's picture
Guest

Didn't see this as a "kids are for the rich" message at all....more of a shout out to the significant commitment that ANYONE is taking on should they have a child. Using the high price schools and baby gear just brings clarity to the overarching message. Well done.

Guest's picture
Guest

It may be unoriginal to say that kids are expensive but this company gives one condom away to a developing country for every one bought....that is way cool and should be more of the messaging imho.

Guest's picture
Guest

It may be a new spin on an old idea, but it's brilliant to pick four of the most obnoxiously elite private schools in NYC.

Guest's picture
Guest

boring. it was done before many times...way much better for Durex.

Guest's picture
Guest

The 90s called. They want their ads back.

Guest's picture
Guest

HA GOOD ONE
you guys are all sooooo funny
why dont you stop commenting on an ad and try getting into a school like trinity good luck to any of you

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