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Starbucks building take over

Agency: 
Published/Aired: 
May 2010
Description: 

The next big thing from Starbucks, isn’t Starbucks. To celebrate the launch of the new Seattle’s Best Coffee identity, Seattle-based Creature (www.welcometocreature.com) and the Zeno Group collaborated to help the brand take over the iconic Starbucks building in Seattle. Overnight on May 11, a clandestine team wrapped the famous Starbucks Siren in the new logo. Along the way, the company launched its first new piece of content under the new identity with the “building take over” video – check it out at www.seattlesbestcoffee.com (scroll to the bottom of the page). The new logo is designed to be a flexible, universal symbol that is as comfortable in a quick-serve restaurant as it is in a café or on a canned product or package in a grocery store. It reflects the new direction for the company using symbols associated with the coffee experience (a cup, a drop, a smile) in an unexpected way.

Advertising Agency: Creature, USA
Chief Creative Officer: Matt Peterson, Jim Haven
Design Director: Steve Cullen
Designers: Ramon Vasquez, Clara Mulligan

Comments (5)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8436

Your logo is so ugly, only this fact would make this action fail.

Kateter's picture
Kateter
Activity Score 2029

if this is not legal, your launch will be be very shortlived.

Zze1618's picture
Zze1618
Activity Score 444

Is that legal!! Next day Starbucks could take over your outlets :D

BTW this is the most stupid re-branding I've seen in a while

Tommy G.'s picture
Tommy G.
Activity Score 897

haha, if this thing is legal, it's not very professionnal. What a bunch of idiots would do that haha

"a clandestine team" ... composed of my son, my wife and I.

One word: Ridiculous

Erixdstudio's picture
Erixdstudio
Activity Score 5

Bad re-branding :(

Dzsoi's picture
Dzsoi
Activity Score 8436

Your logo is so ugly, only this fact would make this action fail.

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