Pixels Not Paper: Tree Ring

The average U.S. office worker will use 10,000 sheets of copy paper this year mostly to end up in desk drawers, filing cabinets and trash cans. Fortunately, it's easy to change that.
Whenever possible, read documents on screen, instead of printing them. You'll be helping save money, the planet, and our trees from the unkindest cut of all.

The average office worker in the U.S. consumes about 10,000 sheets of copy paper each year. “Pixels not Paper™” is a non-profit charitable initiative lead by Pumped For Change aimed to raise awareness about the urgent need for businesses to reduce their paper consumption. As part of the message we want to educate people about the very real environmental and economic costs of excessive paper use and the equally important benefits of tree conservation. The posters were installed in public transit locations reaching passengers on their commutes to and from work / offices.

Advertising Agency: Pumped, Inc, Miami, USA
Creative Director / Art Director: Carlos Peña
Copywriter: Jef Loeb
Graphic Designer: Cyn Lagos
Published: January 2013

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