Nutrisoda: Newly weds

Nutrisoda faced a problem of consumer skepticism and confusion. With a varying messaging strategy, unfocused brand hierarchy and energy drink form factor, they needed to embrace a position in the CSD category and communicate it. Our solution was to fully embrace being a healthy, functional soda without abandoning fun and fizz. By moving to a 12 oz can with a better price point, reinforcing Nutrisoda as the brand and fully acknowledging consumer skepticism in our ads through consistent messaging, out goal was to turn Nutrisoda into delicious, guilt-free fizzy goodness that you can believe in.

Advertising Agency: Hunt Adkins, Minneapolis, Minnesota, USA
Creative Director: Steve Mitchell
Copywriter: Doug Adkins
Art Director: Steve Mitchell
Interactive Associate Creative Director: Briana Auel
Designer: Briana Auel
Photography: Curtis Johnson
Account Director: Holli Maines
Published: May 2009