Nutrisoda faced a problem of consumer skepticism and confusion. With a varying messaging strategy, unfocused brand hierarchy and energy drink form factor, they needed to embrace a position in the CSD category and communicate it. Our solution was to fully embrace being a healthy, functional soda without abandoning fun and fizz. By moving to a 12 oz can with a better price point, reinforcing Nutrisoda as the brand and fully acknowledging consumer skepticism in our ads through consistent messaging, out goal was to turn Nutrisoda into delicious, guilt-free fizzy goodness that you can believe in.
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