Mayor's Office of Transportation & Utilities Philadelphia: Mirror

Objects in mirror appear only when looked at.
It’s road safety. Not rocket science.

Street-visible placements, including bus shelters (posters and wraps), bus window clings, bus tails, transit car interior doors, transit car cards, and transit car “Michaelangelos” (ceiling clings), are intended as an alternative to aggressive ticketing to reduce Philadelphia pedestrian and cyclist fatalities, now averaging one every 13 days.

Advertising Agency: LevLane, Philadelphia, U.S.A.
Creative Director: Deb Racano
Art Directors / Illustrators: R.J. Cassi, Chris Shea
Art Director: Chris Shea
Copywriter: Evan Monsky
Chief Creative Officer: Bruce Lev
Assistant Creative Director: Crystal Irvin
Published: February 2013

2 comments

faissalo's picture
faissalo
733 pencils

this looks like it says don't use mirrors

alausa's picture
alausa
1420 pencils

Dude, its saying the exact opposite.

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