Mammoth Mountain Ski Resort: Heaven

11,000 feet. Closer to heaven than heavenly.
Fly to the top from SFO + SJC

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Copywriter / Associate Creative Director: Brian Ritchie
Art Director / Associate Creative Director: Joe Monnens
Senior Art Director: Derek Till
Interactive Associate Creative Director: Barrett Haroldson
Interactive Designers: Andrew Wetzel, Alex Ehlen
Interactive Producers: Braden Stadlman, Bridget Charon
Print Producers: Maria Doering, Greg Goranson
Art Producer: Chris Peters
Photographer: Brad Peatross
Strategists: Ryan Olson, Kristin Woxland, Melissa Clark

January 2011


Cutarica's picture
3451 pencils

nice logo of mammoth. but "than heavenly" could have been skipped.

Paridhi.'s picture
122 pencils

the campaign is ok kinda..!
not dat gud..not dat bad..!

Ron Burgundy's picture
Ron Burgundy
1634 pencils

After looking at the series, I noticed that section or red with the image masked in, wondering if that will be easily identified ...not sure at 75mph...might be wasted space

Lazarus's picture
1536 pencils


CuriousPencil's picture
4225 pencils

Why the f*cked up "A" in the middle? Some AD's idea of a mountain? And why try to make a difference between heaven and heavenly when none exists in the context you're introducing? This is awful.

FourT6and2's picture
218 pencils

Heavenly is the name of a competing mountain. Bro. Get a clue.

CuriousPencil's picture
4225 pencils

Ah, that was the only thing missing in my comprehensive knowledge of every piece of everything I'm supposed to know as a member of every single target audience demographic. Cheers for the gentle nudge to knowing.

the_lizard_king's picture
1257 pencils

I think the concept and especially the Copy is really good. The heaven and heavenly jest indeed worked for me. But i got to say the art direction and layout is pretty basic and average.

And then GOD said...
Let there be creativity!!!

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