Mammoth Mountain Ski Resort:

Less oxygen. More air.
Two daily flights from LAX
Mammoth

Advertising Agency: Colle+McVoy, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Copywriter / Associate Creative Director: Brian Ritchie
Art Director / Associate Creative Director: Joe Monnens
Senior Art Director: Derek Till
Interactive Associate Creative Director: Barrett Haroldson
Interactive Designers: Andrew Wetzel, Alex Ehlen
Copywriter: Lisa Lucas
Interactive Producers: Braden Stadlman, Bridget Charon
Print Producers: Maria Doering, Greg Goranson
Art Producer: Chris Peters
Photographer: Brad Peatross
Strategists: Ryan Olson, Kristin Woxland, Melissa Clark

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8 comments

Cutarica's picture
Cutarica
3451 pencils

excellent copy work.

writersblog's picture
writersblog
556 pencils

i like!

luispiter's picture
luispiter
2756 pencils

i dont like... its basic

CuriousPencil's picture
CuriousPencil
4227 pencils

Gonna be grumpy on this one and ask if you are *really* selling an airline with the words "less oxygen" and expecting someone not to freak out a little. The AIRline with less OXYGEN is not getting me on one of those planes, even with my l337 board skillz.

HappyHour's picture
HappyHour
2387 pencils

It's not selling an airline.

CuriousPencil's picture
CuriousPencil
4227 pencils

Just actually read the title - 'ski resort' - and feeling a mite ashamed. Ah well, it'll pass. Thanks for the correction though.

the_lizard_king's picture
the_lizard_king
1259 pencils

The copy is killer... Awesome. I love the impact it can create for the target groups. Hats off to the copy writer.

And then GOD said...
Let there be creativity!!!

teddykoo's picture
teddykoo
30 pencils

simple,clear but i'm really don't know whether it can touch me so long```

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