Lifebanc: Ultimate

Dedicate your life to becoming the ultimate humanitarian.
Check this box, then dedicate your life to Ultimate Frisbee.
Good made easy.

The campaign aims to persuade idealistic college students to check a box and become an organ donor. The brief: No good deed is easier than registering as an organ donor.

Advertising Agency: Marcus Thomas, Cleveland, U.S.A.
Creative Director: Jim Sollisch
Art Director: Doug Herberich
Copywriter: Kevin Delsanter
Published: July 2013

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monoliz's picture
1326 pencils

very bad

certaintly's picture
4060 pencils

very nice

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