Lifebanc: Marathon

Run 26.2 miles for charity.
Check this box, then watch a Kardashians marathon.
Good made easy.

The campaign aims to persuade idealistic college students to check a box and become an organ donor. The brief: No good deed is easier than registering as an organ donor.

Advertising Agency: Marcus Thomas, Cleveland, U.S.A.
Creative Director: Jim Sollisch
Art Director: Doug Herberich
Copywriter: Kevin Delsanter
Published: July 2013

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2 comments

kleenex's picture
kleenex
25530 pencils

I would rather run the marathon...

monoliz's picture
monoliz
1326 pencils

kardashians???!!come on...

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