LES: Turn off

We asked the theatre to turn off this sign.
They complied to help us make this point – everyone can save money by turning off lights they don't absolutely need.
P.S. Did you leave any lights on at home?
Use LES to save more.

Advertising Agency: Bailey Lauerman, Lincoln, USA
Creative Director: Sean Faden
Art Director: Ryan Dillon
Copywriter: Jim Watson
Retouch: Gayle Adams

Published: 
June 2007

7 comments

JAGGY's picture
JAGGY
1382 pencils

Normally a movie poster is expected below the "Coming Soon" sign, not an environmental ad, especially when people are out to watch a movie.

They don't go to theaters to save the world (If they did, they wouldn't go to theaters in the first place). Yhey will plant trees in their courtyard and the neighborhood.

So if you are putting an ad where a movie poster should be, at least try to make it look interesting. No, the line is not soul-stirring either.

PS: Is this for people who didn't understand the poster? If everyone could write a PS at the bottom every ad, there would be no ads that "do not make the point". We will executive all our fucked up (9 times backspace) ideas, and write a PS on the bottom.

So sorry people, you might have saved a nose-full of energy, but you have disturbed thousands of minds in the creative departments across the globe, trying to come up with ideas. But, never mind most of the ads don't make sense nowadays.

Jaggy, MICA Ahmedabad

R. Rinaldi's picture
R. Rinaldi
686 pencils

Err?

wildbore's picture
wildbore
749 pencils

agree wt Jaggy!

just write's picture
just write
653 pencils

I agree wit Jaggy... If PS is allowed to write at the end of every ad, then there are no ideas which don't make sense.. When u say you are creative u need find a way to deliver massage without writing PS.

getconnected2001's picture
getconnected2001
987 pencils

Nice!

NatalieM's picture
NatalieM
1685 pencils

Sure, it's good to save energy, but maybe they should have saved paper when making this one.

just write's picture
just write
653 pencils

PS: "You think people will go back to their houses just to make sure the light are off, wen they out to enjoy... I don't think so...

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