Kona: Work hard

Advertising Agency: Duncan/Channon, USA
Executive Creative Director / Copywriter: Parker Channon
Creative Director / Art Director: Anne Elisco-Lemme
Chief Creative Officer: Michael Lemme
Director of Production: Carolyn Bormann
Content Producer: Justine Barnes
Group Account Director: Eric Dunn
Account supervisor: Jenn Gbur
Photographer: Leigh Beisch


Pete R.'s picture
Pete R.
2189 pencils

I wish. Thanks for reminding me my life sucks.

Art & Illustration

damnson's picture
10884 pencils

It's funny tho.

An axe murderer of ads.

Pedestrian's picture
492 pencils

Not particularly smart or interesting. Nice of them to give their interns a crack at headline-writing, I suppose. Maybe something like, "Play hard. Work if you have to."

brymiguel's picture
60 pencils

I prefer their line over yours. Their line takes a common phrase and ends it in a fun way. Your line doesn't even turn the phrase.

kleenex's picture
37381 pencils

print ads solid.

manoranjanpattanayak's picture
57 pencils

thanks to be show trhis type of ads

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