Gett: Muscle

The “#GettAnything” campaign, created by DDB New York, offers New Yorkers an unforgettable in-car experience on April 1. Users who pre-book a ride for April 1 can pick from a variety of #GettAnything experiences ranging from having your fortune told to getting a mini manicure to riding with a monkey. Some experiences will be cool, some interesting, some weird, but all of them unforgettable! DDB New York’s social media team will accompany participant on their ride in order share the experience with Gett and the participant’s social networks.

Advertising Agency: DDB, NY, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director / Chief Digital Officer: Joseph Cianciotto
Director of Social Media: Scott Murphy
Art Director: Michael Kushner
Copywriter: Daniel Paredes
Digital Account Supervisor: Mollie Portie
Senior Account Executive: Karen Moy
Supervisor Project Manager: Peter Nish
Project Manager: Katie Casares
Community Manager: Gurbani Chadha
Print Producer: Alyssa Dolman

March 2014


kleenex's picture
41086 pencils

odd campaign...

Spiderbry's picture
70 pencils

I want to see the experiences

talkingisfree's picture
2710 pencils

I like the art direction and the approach. It would be nice to see the whole campaign and experiences.

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