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Published/Aired: 
July 2009
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Description: 
Advertising Agency: Sukle Advertising & Design, USA
Creative Director: Mike Sukle
Art Director: Andy Dutlinger, KC Koch, Jeff Euteneuer
Copywriter: Zac Spector
Account Director: Kristin Tangye
Account Manager: Meg Hanceford Meyer
Print Producer: Gail Barker

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People remember ads that are witty and clever. An ad that says "don't water your grass and save $$$" isn't as likely to be remembered as "grass is dumb".

This ad puts a new spin on an old message. I think it is great!

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