Denver Water: IQ

Advertising Agency: Sukle Advertising & Design, USA
Creative Director: Mike Sukle
Art Director: Andy Dutlinger, KC Koch, Jeff Euteneuer
Copywriter: Zac Spector
Account Director: Kristin Tangye
Account Manager: Meg Hanceford Meyer
Print Producer: Gail Barker

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10 comments

everartz's picture
everartz
7611 pencils

sometimes i dont believe what i see... this is SO DUMB!

| Everartz |

alexander_bickov's picture
alexander_bickov
3279 pencils

From rigth to left is decrease way :)

Guest's picture
Guest

AWSOME

Guest's picture
Guest

GREAT

Mythreyi's picture
Mythreyi
10 pencils

I am not sure the line "Grass is dumb....." works for me. Wouldn't it have been better if it conveyed the fact that one shouldn't mind watering less or one could afford to water less- for grass.
And yeah right to left!

  • Reality continues to ruin my life
  • bubblestheclownfish's picture
    bubblestheclownfish
    615 pencils

    The Grass is Dumb line is an interesting approach. The fact that it doesn't just narrow it down to saving $ and water is interesting, though Use Only What You Need is an order, and being ordered to do something doesn't sit too well with the public. Made me smile, though. I like it.

    navs's picture
    navs
    171 pencils

    twisted.

    Guest's picture
    Guest

    This is really awful

    Guest's picture
    Guest

    Love it. Made me smile when I saw it.

    Guest's picture
    Guest

    People remember ads that are witty and clever. An ad that says "don't water your grass and save $$$" isn't as likely to be remembered as "grass is dumb".

    This ad puts a new spin on an old message. I think it is great!

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