Denver Water: Channel

Use only what you need.

Advertising Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Jeff Euteneuer
Copywriter: Jim Glynn
Photographer: Brian Mark
Retouching: Matt Carpenter

July 2008


liar's picture
384 pencils

This is good. Remove some of the metals as well.

j2mango's picture
534 pencils


Wordnerd's picture
6692 pencils

very nice idea. i just wonder if the average guy get's it

the other black guy's picture
the other black guy
12 pencils

I really tried to avoid being "common" as far as people who post comments but i just cant help it comes.........wait for it........DONE

Wordnerd's picture
6692 pencils

that's not the same idea. but this one is a lot better!

thirty6chambers's picture
1464 pencils

how is that not the same idea?

anyways... WWF billboard a few years back anyone? anyone?

CGilb09's picture
572 pencils

That is clearly not the same idea. But I have seen this same idea executed elsewhere before.

Tweet tweet: @ThisAbility

Adaddicted's picture
3435 pencils

Exactly! This one is undoubtedly the best!!!


amraly77's picture
55 pencils

Like it the most ... still i think it would work better for saving electricity not water.

totalcrap's picture
34 pencils

Well, the idea has been done. But done by Denver Water. I prefer this one.

TexasH's picture
365 pencils

And i prefer the other one too. it feels strange to waste electricity to say you need to use wisely water.

jebus's picture
498 pencils

The first year of this campaign was way better than all of these one-off awards grabs. This is the only one that is similar, but as someone pointed out above, why waste electricity to talk about saving water?

mmackinven's picture
1608 pencils

Use only what you need?

Seems like this sign will cost more in power than 2 bulbs lighting a normal billboard...

Pete2's picture
712 pencils

It would work better for electric utility company.

aadi's picture
230 pencils

This one is lovely :)

homutmiranda's picture
37 pencils

rite, strong electricity at nite is a waste of energy anyway & it needs the pillar thing & the metal bars to stand it... nothing special reli...

andre_j's picture
88 pencils

wow, i would have expected to see this as a psa.

the general message speaks directly to what this country is experiencing and will continue to experience as far as resources go. kind of a direct sign of the times.

you'd never see a luxury brand get near a concept like this.

partho.sarkar's picture
78 pencils

precise n to the point...nice one....

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