Use only what you need.
Advertising Agency: Sukle Advertising & Design, Denver, USA
Creative Director: Mike Sukle
Art Directors: Andy Dutlinger, Jeff Euteneuer
Copywriter: Jim Glynn
Photographer: Brian Mark
Retouching: Matt Carpenter
Published: July 2008
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Comments
This is good. Remove some of the metals as well.
good:)
very nice idea. i just wonder if the average guy get's it
I really tried to avoid being "common" as far as people who post comments but i just cant help myself...........here it comes.........wait for it........DONE http://www.cherryflava.com/cherryflava/images/2007/09/24/electricity2.jpg
that's not the same idea. but this one is a lot better!
how is that not the same idea?
anyways... WWF billboard a few years back anyone? anyone?
That is clearly not the same idea. But I have seen this same idea executed elsewhere before.
Junior Copywriter blood thirsty for work. Will remove fangs for interview.
www.ChristopherDGilbert.com
That one is better, yes.
Exactly! This one is undoubtedly the best!!!
withalltherespects
Like it the most ... still i think it would work better for saving electricity not water.
Well, the idea has been done. But done by Denver Water. I prefer this one.
http://www.civilizednation.com/blog/2007/02/11/billboard%20use%20only%...
And i prefer the other one too. it feels strange to waste electricity to say you need to use wisely water.
The first year of this campaign was way better than all of these one-off awards grabs. This is the only one that is similar, but as someone pointed out above, why waste electricity to talk about saving water?
Use only what you need?
Seems like this sign will cost more in power than 2 bulbs lighting a normal billboard...
www.creativeduck.blogspot.com
It would work better for electric utility company.
This one is lovely :)
rite, strong electricity at nite is a waste of energy anyway & it needs the pillar thing & the metal bars to stand it... nothing special reli...
wow, i would have expected to see this as a psa.
the general message speaks directly to what this country is experiencing and will continue to experience as far as resources go. kind of a direct sign of the times.
you'd never see a luxury brand get near a concept like this.
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