Colorado State Patrol: Billboard Collision
Tailgating Isn't Worth It. Give Trucks Room. It's The Law.
Advertising Agency: Amélie Company, Denver, Colorado, USA
Creative Director: Paul Suggett
Art Directors: Gordy Hirsch, Paul Suggett
Copywriters: Gordy Hirsch, Paul Suggett
Retoucher: Armando Martinez
Board Construction: Bill Kinsey
Published: August 2010



30 Comments
love, love, love this outdoor board. nicely done whoever you are.
Another great piece from OOH.. OOH may not be as sexy and glamorous as TV writing, but the medium allows infinite executions.
Did they really wrinkle the billboard?! Genius!
That's me!
http://blog.tapuz.co.il/wranger
the earlier bill boards were pretty ok. not all the that impressive, seemed like just another ad.
this one seem to have struck the chord. a definite attention grabber.
Another genius creative...
Ads of China // 中国广告
http://adsofchina.wordpress.com
Woww...Great!!!
Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P
cool:-)
commenting just to gather more pencils:-)
Love it.
http://jackmancer.com/
http://twitter.com/jackmancer/
wasn't there a magazine ad, an Elevator idea, An instore idea based on the same 'crumpling' of the media. Whats so great if Amélie took it on a billboard?
ideas....30 minutes nahi toh free.
Hey Guys...nice board. Go Gordy Huggett
Let's keep advertising fun
I smell an Obie award!
Nice, although i think i've seen something like this before.
Yup, but better... http://www.autoblog.com/2006/10/12/madds-new-dwi-awareness-posters-are...
Nice job, Gordy!
what's so creative about a literal translation of an accident? i'm sure the tax payers in colorado are ecstatic that this agency was able to talk about car accidents by showing a car accident.
It's a billboard! Billboard have to be simple as possible with a quick attention grabber. You know why? you're attention span on billboards is a very small when driving.
If i was driving down the road, this would grab my eye a lot more effectively than any other straight foreword product advertising billboard.
This I guess was meant for an instant REMINDER while driving down. And thus I feel the execution is effective in terms of disseminating the core essence.
Besides, if a car that little would've hit THAT truck, it wouldnt have had wrinkled up that way, not in a million years. The car, for sure would've ended up total wreck. The truck would have been spotless! So...
Either you are not an advertiser, or youre a really square one.
GiBo
http://adsoftheworld.com/media/outdoor/danish_road_safety_council_take...
Just saying
Now that is too close. Whatever, for a good reason and for a bit different reason (tailgating) it's okay I guess.
Cool!
Nice job!!!
NONE™
great
Can I have one copy to my blog: http://tiktakcafe.com :)
Simple thought, executed brilliantly!
@truth157
http://thelittleblackbox.tumblr.com/
http://roxville157.wordpress.com/
nice work
truly smart creative!
rwabels
Brilliant creative!
sucks for them very nice tho!!