New York

Agency Network: 
December 2010

The latest project from Proximity Chicago is causing quite a stir, locally and nationally. Winters in Chicago bring traditions beyond those of a feel-good holiday nature; traditions such as “dibs”, the practice of saving a parking spot after it’s been shoveled out of the snow by placing chairs or other sundry items in the street. Proximity launched Chair Free Chicago to allow like-minded Chicagoans to take a stand against the illegal practice many find frustrating. The community effort is supported by, a website that includes downloadable, printable signage, a contact form for discouraged Chicagoans to voice their opinion to their alderman, and a photo gallery of the Chair Free outreach in action. Fliers were created, which reflect the various levels of frustration Chicagoans feel about the issue. The fliers are meant to be printed out and placed on the chairs or other objects that have been left in the street to save parking spots.

Outdoor advertisment created by Proximity, United States for Chair Free Chicago, within the category: Public Interest, NGO.

Advertising Agency: Proximity, Chicago, USA
Creative Director: Kevin Lynch
Designer: Mike McQuade
Developer: Brett Burwell
Writer: Kevin Lynch, Nate Gagnon
Print Production: Heather Beck
Project Manager: Claudia Richman

Comments (5)

Log in or register to post comments
Guest's picture

MMyeah... is this the most presumptuous ad in the world? it's all pretty insulting and lacks wit yes.

krautland's picture
Activity Score 3216


Guest's picture

"Asshat"...hahaha! 9-10 just for asshat!

Oblabla's picture
Activity Score 298

i like the full campaign

Chelsey Homan's picture
Chelsey Homan
Activity Score 90

The copywriting is what makes it. if you can use the words la-di-friggin'-da, and get away with it, you win.
I thought this was some weird campaign against people in wheelchairs at first with the chair free zone whatnot. But after reading the description, I'm in love.