Caribou Coffee: Ovens out of transit shelters

Colle+McVoy helped Caribou Coffee launch its new hot breakfast sandwiches in a very warm way that benefits Minnesotans during wintertime. The agency created ovens out of transit shelters, including real heat, to showcase the hot and delectable new menu items.

Advertising Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Copywriter: Lee Hanson
Art Director: Ben Clymer
Producer: Brad Smith
Art Buyer: Chris Peters
Photography: Terry Brennan

January 2011


morse's picture
17183 pencils

That's smart and useful. Can't believe nobody has done this before.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Wordnerd's picture
6692 pencils

maybe cause it's f***ing expensive ;)

Ron Burgundy's picture
Ron Burgundy
1634 pencils

Ha! This is cool.

king7ven's picture
108 pencils

That would be viral. awsome!

Adcritic10-10's picture
124 pencils

A man inside an oven? That should be a viral for Natzi propaganda. BAD!

saidukaringa's picture
275 pencils

Beautiful......... But it is not a photograph

Saidu Karinga
The Idiot

Roger Keynes's picture
Roger Keynes
5498 pencils

Cool, but feels overworked.
i.e. the added on controls on top.

The Jobless Writer
Will Think for Salary

shortafella's picture
1063 pencils

is this for real? it looks like a simulation of an outdoor

thedesignaddict's picture
5403 pencils

Fantastic. I wish I did this. 10/10

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Just needs a guy in a hamburger costume waiting for the bus! :p

Martijn's picture
1888 pencils

I agree with Roger it is a bit overdone, but the idea is great! Advertising as a service = good!

CuriousPencil's picture
4225 pencils

Nothing to add but agreement.

TiltedChairCreative's picture
513 pencils

Kind of surprised by the reaction to this, especially CP. IMO, this is a lot cooler:

Seems more relevant. I mean it's cool, but it's not that cool. Gave it a 5/10.

keithstoeckeler's picture
425 pencils

Incredibly smart.

kleenex's picture
41166 pencils

Great use of a bus stop...

jackblack's picture
2350 pencils

Let's see a video of people's expressions.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

I can't ever trust those, seems fake like most of the "reactions" are from family, friends, or interns.

Lazarus's picture
1536 pencils

Yes. It would be great to see a vid.

H.Works's picture
100 pencils

Nice, It surely makes you want a nice hot cup of tea and a burger... while you are out freezing!

LaCroque's picture
5 pencils

not very new, kinda smells like this:

luispiter's picture
2756 pencils

wow.. increible.. i like it

Glut's picture
3937 pencils

simple, clever, effcient

hamdammit's picture
2 pencils

I know it's cool and all, but how much fossil fuels/electricity is being used to create heat that's immediately dissipating into the air? What a waste. I'm never going there again.

ecospiky's picture
2 pencils

hamdammit i was just thinking the same thing. if they are going to heat a bus station they need to at least keep it closed, otherwise they are wasting SO much energy im sure on a cold minnesota night.

Cheerriiee's picture
952 pencils

Very nice, i'd love to have my picture taken there!

Jonattan's picture
70 pencils

not the first heated bus shelter, but looks nice

Just do it

Camiwonka's picture
148 pencils

awesome !!

Sana Ahmed's picture
Sana Ahmed
20 pencils

good use of out door media

Sana Ahmed's picture
Sana Ahmed
20 pencils

good use of out door media

gonniethegon's picture
102 pencils

Nice idea but similar to this one, awarded w/silver @ El Ojo de Iberoamérica 5 months ago:

FahadV's picture
6 pencils

Awesome is the word!!!

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