Caribou Coffee: Ovens out of transit shelters

Colle+McVoy helped Caribou Coffee launch its new hot breakfast sandwiches in a very warm way that benefits Minnesotans during wintertime. The agency created ovens out of transit shelters, including real heat, to showcase the hot and delectable new menu items.

Advertising Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Copywriter: Lee Hanson
Art Director: Ben Clymer
Producer: Brad Smith
Art Buyer: Chris Peters
Photography: Terry Brennan

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31 comments

11501 pencils

morseFriday, January 14, 2011 - 20:00

That's smart and useful. Can't believe nobody has done this before.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

6714 pencils

WordnerdThursday, February 3, 2011 - 10:16

maybe cause it's f***ing expensive ;)

1666 pencils

Ron BurgundyFriday, January 14, 2011 - 20:50

Ha! This is cool.

105 pencils

king7venFriday, January 14, 2011 - 23:21

That would be viral. awsome!

124 pencils

Adcritic10-10Thursday, February 3, 2011 - 07:40

A man inside an oven? That should be a viral for Natzi propaganda. BAD!

273 pencils

saidukaringaFriday, January 14, 2011 - 23:29

Beautiful......... But it is not a photograph

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

5405 pencils

Roger KeynesSaturday, January 15, 2011 - 02:30

Cool, but feels overworked.
i.e. the added on controls on top.

Will Think for Salary

1055 pencils

shortafellaSaturday, January 15, 2011 - 04:01

is this for real? it looks like a simulation of an outdoor

http://www.behance.net/shortafella

4842 pencils

thedesignaddictSaturday, January 15, 2011 - 04:48

Fantastic. I wish I did this. 10/10

6931 pencils

Jaap GrollemanSaturday, January 15, 2011 - 04:54

Just needs a guy in a hamburger costume waiting for the bus! :p

http://jackmancer.com/
http://twitter.com/jackmancer/

1870 pencils

MartijnSaturday, January 15, 2011 - 05:01

I agree with Roger it is a bit overdone, but the idea is great! Advertising as a service = good!

4317 pencils

CuriousPencilSaturday, January 15, 2011 - 05:06

Nothing to add but agreement.

513 pencils

TiltedChairCreativeTuesday, January 18, 2011 - 22:24

Kind of surprised by the reaction to this, especially CP. IMO, this is a lot cooler:

http://mc-j.com/#/work/whataburger/outdoor/wabout01

Seems more relevant. I mean it's cool, but it's not that cool. Gave it a 5/10.

425 pencils

keithstoeckelerSaturday, January 15, 2011 - 10:56

Incredibly smart.

--
http://keithstoeckeler.com
http://allthatinspires.me

15966 pencils

kleenexSaturday, January 15, 2011 - 14:56

Great use of a bus stop...

1822 pencils

jackblackSunday, January 16, 2011 - 00:24

Let's see a video of people's expressions.

1666 pencils

Ron BurgundySunday, January 30, 2011 - 04:15

I can't ever trust those, seems fake like most of the "reactions" are from family, friends, or interns.

1392 pencils

LazarusSunday, January 16, 2011 - 00:40

Yes. It would be great to see a vid.

100 pencils

H.WorksSunday, January 16, 2011 - 13:47

Nice, It surely makes you want a nice hot cup of tea and a burger... while you are out freezing!

5 pencils

LaCroqueMonday, January 17, 2011 - 05:13

not very new, kinda smells like this:
http://newcreatives.com/work/1197754188/1225921335.png

2752 pencils

barcreativo.comMonday, January 17, 2011 - 12:09

wow.. increible.. i like it

www.barcreativo.com

4083 pencils

GlutMonday, January 17, 2011 - 12:29

simple, clever, effcient

2 pencils

hamdammitMonday, January 17, 2011 - 17:12

I know it's cool and all, but how much fossil fuels/electricity is being used to create heat that's immediately dissipating into the air? What a waste. I'm never going there again.

2 pencils

ecospikyTuesday, January 18, 2011 - 21:26

hamdammit i was just thinking the same thing. if they are going to heat a bus station they need to at least keep it closed, otherwise they are wasting SO much energy im sure on a cold minnesota night.

956 pencils

CheerriieeWednesday, January 26, 2011 - 15:20

Very nice, i'd love to have my picture taken there!

72 pencils

JonattanSaturday, February 5, 2011 - 20:11

not the first heated bus shelter, but looks nice

Just do it

148 pencils

CamiwonkaThursday, February 17, 2011 - 16:38

awesome !!

20 pencils

Sana AhmedThursday, February 24, 2011 - 03:09

good use of out door media

20 pencils

Sana AhmedThursday, February 24, 2011 - 03:09

good use of out door media

102 pencils

gonniethegonThursday, February 24, 2011 - 14:49

Nice idea but similar to this one, awarded w/silver @ El Ojo de Iberoamérica 5 months ago:

http://www.youtube.com/watch?v=tqfEyIvoudE

http://www.linkedin.com/gonzalomlopez

6 pencils

FahadVMonday, April 11, 2011 - 04:08

Awesome is the word!!!

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