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Caribou Coffee: Ovens out of transit shelters

Caribou Coffee: Ovens out of transit shelters
Your rating: None Average: 8.9 (106 votes)

Colle+McVoy helped Caribou Coffee launch its new hot breakfast sandwiches in a very warm way that benefits Minnesotans during wintertime. The agency created ovens out of transit shelters, including real heat, to showcase the hot and delectable new menu items.

Advertising Agency: Colle+McVoy, Minneapolis, USA
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Copywriter: Lee Hanson
Art Director: Ben Clymer
Producer: Brad Smith
Art Buyer: Chris Peters
Photography: Terry Brennan

32 Comments

morse's picture 8826 pencils
morse | Fri, 2011-01-14 20:00
10

That's smart and useful. Can't believe nobody has done this before.

What hath God wrought

Wordnerd's picture 6617 pencils
Wordnerd | Thu, 2011-02-03 10:16

maybe cause it's f***ing expensive ;)

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Fri, 2011-01-14 20:50

Ha! This is cool.

king7ven's picture 24 pencils
king7ven | Fri, 2011-01-14 23:21
9

That would be viral. awsome!

Adcritic10-10's picture 124 pencils
Adcritic10-10 | Thu, 2011-02-03 07:40

A man inside an oven? That should be a viral for Natzi propaganda. BAD!

saidukaringa's picture 273 pencils
saidukaringa | Fri, 2011-01-14 23:29

Beautiful......... But it is not a photograph

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

Roger Keynes's picture 4088 pencils
Roger Keynes | Sat, 2011-01-15 02:30
7

Cool, but feels overworked.
i.e. the added on controls on top.

Will Think for Salary

shortafella's picture 1033 pencils
shortafella | Sat, 2011-01-15 04:01

is this for real? it looks like a simulation of an outdoor

hopa, scuze

thedesignaddict's picture 4341 pencils
thedesignaddict | Sat, 2011-01-15 04:48
10

Fantastic. I wish I did this. 10/10

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Sat, 2011-01-15 04:54

Just needs a guy in a hamburger costume waiting for the bus! :p

http://jackmancer.com/
http://twitter.com/jackmancer/

Martijn's picture 1884 pencils
Martijn | Sat, 2011-01-15 05:01

I agree with Roger it is a bit overdone, but the idea is great! Advertising as a service = good!

CuriousPencil's picture 4273 pencils
CuriousPencil | Sat, 2011-01-15 05:06
10

Nothing to add but agreement.

TiltedChairCreative's picture 513 pencils
TiltedChairCreative | Tue, 2011-01-18 22:24

Kind of surprised by the reaction to this, especially CP. IMO, this is a lot cooler:

http://mc-j.com/#/work/whataburger/outdoor/wabout01

Seems more relevant. I mean it's cool, but it's not that cool. Gave it a 5/10.

keithstoeckeler's picture 425 pencils
keithstoeckeler | Sat, 2011-01-15 10:56

Incredibly smart.

--
http://keithstoeckeler.com
http://allthatinspires.me

kleenex's picture 8394 pencils
kleenex | Sat, 2011-01-15 14:56
10

Great use of a bus stop...

jackblack's picture 1462 pencils
jackblack | Sun, 2011-01-16 00:24

Let's see a video of people's expressions.

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Sun, 2011-01-30 04:15

I can't ever trust those, seems fake like most of the "reactions" are from family, friends, or interns.

Lazarus's picture 1304 pencils
Lazarus | Sun, 2011-01-16 00:40

Yes. It would be great to see a vid.

H.Works's picture 100 pencils
H.Works | Sun, 2011-01-16 13:47

Nice, It surely makes you want a nice hot cup of tea and a burger... while you are out freezing!

LaCroque's picture 5 pencils
LaCroque | Mon, 2011-01-17 05:13

not very new, kinda smells like this:
http://newcreatives.com/work/1197754188/1225921335.png

barcreativo.com's picture 2752 pencils
barcreativo.com | Mon, 2011-01-17 12:09

wow.. increible.. i like it

www.barcreativo.com

Glut's picture 4076 pencils
Glut | Mon, 2011-01-17 12:29
9

simple, clever, effcient

hamdammit's picture 2 pencils
hamdammit | Mon, 2011-01-17 17:12

I know it's cool and all, but how much fossil fuels/electricity is being used to create heat that's immediately dissipating into the air? What a waste. I'm never going there again.

ecospiky's picture 2 pencils
ecospiky | Tue, 2011-01-18 21:26

hamdammit i was just thinking the same thing. if they are going to heat a bus station they need to at least keep it closed, otherwise they are wasting SO much energy im sure on a cold minnesota night.

Cheerriiee's picture 956 pencils
Cheerriiee | Wed, 2011-01-26 15:20

Very nice, i'd love to have my picture taken there!

Jonattan's picture 72 pencils
Jonattan | Sat, 2011-02-05 20:11
7

not the first heated bus shelter, but looks nice

Just do it

Camiwonka's picture 148 pencils
Camiwonka | Thu, 2011-02-17 16:38

awesome !!

Sana Ahmed's picture 20 pencils
Sana Ahmed | Thu, 2011-02-24 03:09

good use of out door media

Sana Ahmed's picture 20 pencils
Sana Ahmed | Thu, 2011-02-24 03:09

good use of out door media

gonniethegon's picture 82 pencils
gonniethegon | Thu, 2011-02-24 14:49

Nice idea but similar to this one, awarded w/silver @ El Ojo de Iberoamérica 5 months ago:

http://www.youtube.com/watch?v=tqfEyIvoudE

http://www.flavors.me/innerjihad

mickeyadams's picture 12 pencils
mickeyadams | Thu, 2011-02-24 15:14

Really liked this one. I wonder if it’ll become a more visible sign from here on.

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FahadV's picture 6 pencils
FahadV | Mon, 2011-04-11 03:08

Awesome is the word!!!

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