11 comments

perromalo's picture
429 pencils
perromalo

I like the insight. Really.

dsklan's picture
1917 pencils
dsklan

done for an energy drink,
exactly the same, won cannes 2006!

atb2005's picture
13639 pencils
atb2005

please post a link!!

aRianna_.'s picture
281 pencils
aRianna_.

I liiiike it! :D

Dzsoi's picture
5009 pencils
Dzsoi

Some of these posters/ambients fits the idea of staying awake more, some are totally off.

cfmanager's picture
46 pencils
cfmanager

Cool! I love to mark a lot of things on that

atb2005's picture
13639 pencils
atb2005

I didn't find any that are off. We have traveling, adopting pets, reminding someone you love them, starting a blog, volunteering, etc. Such a lovely, refreshingly different coffee campaign! Someone says, however, that this has been done before. I need to see the original.

Emanresu's picture
1986 pencils
Emanresu

I enjoy the executions, but am unsure about the message being sent here. Does someone really need to depend on coffee in order to add a few extra hours of activity to their day? I could be wrong though as this campaign could be directed to people who are already coffee drinkers.

In regards to dsklan's statement, I will see if I can find information on the print ad he made reference to; I was looking at it just the other day. The tagline was "move it" or something along those lines.

Emanresu's picture
1986 pencils
Emanresu

This may be the ad that was made mention of.

http://tinyurl.com/24gcsmc

Dzsoi's picture
5009 pencils
Dzsoi

Similar, but not the same thoughts. I like this better, as it doesn't say you need energy for all the usual stuff, but to have "wake time" to do extraordanary, cool things on top of all the routine. More inspiring idea.

Guest's picture
Guest

i dont understand something, the list is already there or anybody can write something?