Caribou Coffee: List

Advertising Agency: Colle+McVoy, USA

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11 comments

perromalo's picture
perromalo
429 pencils

I like the insight. Really.

dsklan's picture
dsklan
1927 pencils

done for an energy drink,
exactly the same, won cannes 2006!

atb2005's picture
atb2005
13567 pencils

please post a link!!

aRianna_.'s picture
aRianna_.
281 pencils

I liiiike it! :D

Dzsoi's picture
Dzsoi
5114 pencils

Some of these posters/ambients fits the idea of staying awake more, some are totally off.

cfmanager's picture
cfmanager
46 pencils

Cool! I love to mark a lot of things on that

atb2005's picture
atb2005
13567 pencils

I didn't find any that are off. We have traveling, adopting pets, reminding someone you love them, starting a blog, volunteering, etc. Such a lovely, refreshingly different coffee campaign! Someone says, however, that this has been done before. I need to see the original.

Emanresu's picture
Emanresu
2145 pencils

I enjoy the executions, but am unsure about the message being sent here. Does someone really need to depend on coffee in order to add a few extra hours of activity to their day? I could be wrong though as this campaign could be directed to people who are already coffee drinkers.

In regards to dsklan's statement, I will see if I can find information on the print ad he made reference to; I was looking at it just the other day. The tagline was "move it" or something along those lines.

Emanresu's picture
Emanresu
2145 pencils

This may be the ad that was made mention of.

http://tinyurl.com/24gcsmc

Dzsoi's picture
Dzsoi
5114 pencils

Similar, but not the same thoughts. I like this better, as it doesn't say you need energy for all the usual stuff, but to have "wake time" to do extraordanary, cool things on top of all the routine. More inspiring idea.

Guest's picture
Guest

i dont understand something, the list is already there or anybody can write something?

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