Rock Candy Media negotiated with The Long Center, Austin's premiere cultural center, to get Austin Urology Institute prime billing in every one of the theater's restrooms. From there, we crafted copy that speaks to an audience of theater-goers by putting the message of urological health in the context of the intermission bathroom break. Finished off with a design evoking the visual language of the public restroom, this campaign received a standing ovation from all attendees.
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