Rock Candy Media negotiated with The Long Center, Austin's premiere cultural center, to get Austin Urology Institute prime billing in every one of the theater's restrooms. From there, we crafted copy that speaks to an audience of theater-goers by putting the message of urological health in the context of the intermission bathroom break. Finished off with a design evoking the visual language of the public restroom, this campaign received a standing ovation from all attendees.
Outdoor advertisment created by Rock Candy Media, United States for Austin Urology Institute, within the category: Health.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More