Arizona Science Center: Never stop wondering, Sidewalk seams

Advertising Agency: Cramer-Krasselt, Phoenix, USA
Chief Creative Officer: Marshall Ross
Executive Creative Director: Ian Barry
Creative Director: Jon Shore
Associate Creative Directors: Greg Harwell, John Zapf
Art Director: Greg Harwell
Copywriters: John Zapf, Jon Shore
Digital Production Artist: Keith Nielsen
Project Management Supervisor: Vicky Gross
Print Production Manager: Christina Nguyen
Illustrator: Wayne Watford
Published: August 2012

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3 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

There's this science magazine in the Netherlands which uses similar teasing headlines. I suppose it's very effective; it makes you wonder - but not such of a 'woaw-idea'.

Flurb's picture
Flurb
253 pencils

Meh. Rethink has been doing a similar thing with Science World for years now. Only their ads are a lot more compelling and entertaining.

http://adsoftheworld.com/media/outdoor/science_world_gold_billboard
http://adsoftheworld.com/media/tv/science_world_ice_creamy_goodness
http://adsoftheworld.com/media/print/science_world_clown_jump

Mr Draper's picture
Mr Draper
15 pencils

Yeah but these questions provide a call to action which makes this slightly better in my opinion. Science world gives it all away. I already have my answer so I can move on.

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