10 comments

ERROR404's picture
ERROR404
770 pencils

this would mean the ingredients of other deliveries actually a r e better right?! i dont like it

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

1+ Yeah you could see this as badvertising.

Guest's picture
Guest

I think this one is trying to slam Papa John's (Better ingredients, better pizza)? But it reads as if they're insulting themselves.

Billoughsby's picture
Billoughsby
5091 pencils

This is a would-be blunt-talk attempt to confront the claim of another United States Carry-Out Pizza chain whose longstanding slogan, used as a sign off to all their TV spots and on their packaging, is "Better ingredients. Better pizza."

There's something tone deaf about the headline, however. "Better ingredients. better pizza." countered with "If their ingredients are better, why isn't their pizza better?". Nah. That's like countering the tagline "The Good Stuff." with "Why isn't their stuff any good?" They should contrast the distinction between "best" (which they may have to imply rather than say) and "better" in some way shape or form, making better sound like the weaker position.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

TommyO's picture
TommyO
1866 pencils

Too long.

Guest's picture
Guest

maybe but your comment is kinda short!

Guest's picture
Guest

Stop fighting and show a good piece of pizza. That will be more effective.

Guest's picture
Guest

Strange copy. Intern?

CommandZ's picture
CommandZ
2482 pencils

As with any effective outdoor messaging, simplify, simplify, simplify.
http://www.oaaa.org/awards/winners/

rwabels's picture
rwabels
49 pencils

weaker

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