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Ingredients

Agency Network: 
Published/Aired: 
August 2010
Description: 

Outdoor advertisment created by Cultivator, United States for Anthony's Pizza & Pasta, within the category: Food.

If their ingredients are better, why isn’t their pizza better?

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Art Director: Jeremy Pruitt
Copywriter: Sarah Sibley

Comments (10)

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ERROR404's picture
ERROR404
Activity Score 770

this would mean the ingredients of other deliveries actually a r e better right?! i dont like it

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

1+ Yeah you could see this as badvertising.

Guest's picture
Guest

I think this one is trying to slam Papa John's (Better ingredients, better pizza)? But it reads as if they're insulting themselves.

Billoughsby's picture
Billoughsby
Activity Score 5144

This is a would-be blunt-talk attempt to confront the claim of another United States Carry-Out Pizza chain whose longstanding slogan, used as a sign off to all their TV spots and on their packaging, is "Better ingredients. Better pizza."

There's something tone deaf about the headline, however. "Better ingredients. better pizza." countered with "If their ingredients are better, why isn't their pizza better?". Nah. That's like countering the tagline "The Good Stuff." with "Why isn't their stuff any good?" They should contrast the distinction between "best" (which they may have to imply rather than say) and "better" in some way shape or form, making better sound like the weaker position.

That's it.

TommyO's picture
TommyO
Activity Score 1866

Too long.

Guest's picture
Guest

maybe but your comment is kinda short!

Guest's picture
Guest

Stop fighting and show a good piece of pizza. That will be more effective.

Guest's picture
Guest

Strange copy. Intern?

CommandZ's picture
CommandZ
Activity Score 2498

As with any effective outdoor messaging, simplify, simplify, simplify.
http://www.oaaa.org/awards/winners/

rwabels's picture
rwabels
Activity Score 51

weaker

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