Headblade: Would you use a shaving helmet?
Headblade asked for a viral marketing campaign that would spark conversations about head shaving. The challenge was to create an unbranded viral that would feature one of Headblade's signature razors and also demonstrate how it is supposed to be used.
Advertising Agency: Thinkmodo, New York, USA
Creative Directors: Michael Krivicka, James L. Percelay
Copywriters: Michael Krivicka, James L. Percelay
Videographer: Matthew Cady
Actors: Boris Hladek, Kenneth Lucas, Keith Lucas
Director: Michael Krivicka
Producer: James L. Percelay
Published: July 2011