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Lady Dollars

Published/Aired: 
April 2017

Lady Dollars

Description: 

AAUW fights to promote equity and education for women and girls. A pillar of that fight is equal pay. Lady Dollars shows the harm of the gender pay gap on a practical level. In addition to the Chrome Extension, which adds 20% to product prices, the campaign website provides information, resources, and a video, all designed to educate and encourage action to close the gender pay gap. The extension will be updated throughout the year to reflect every Equal Pay Day.

Creative Director: Matt Rand
Senior Art Director: Catherine A. Trevino
Art Director: Shannon Murphy
Copywriter: Laura Messer Jackson
Developer: Abhilash Shamsunder
Video: Leonard Rader
Audio: Genevieve Baker, Carter Pagel

Comments (1)

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Highest Rated

kleenex's picture
kleenex
Activity Score 47559

Well it certainly got media coverage.

kleenex's picture
kleenex
Activity Score 47559

Well it certainly got media coverage.

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