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The journey

Agency: 
Published/Aired: 
February 2017
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173

84 Lumber Super Bowl Commercial - The Journey Begins

84 Lumber Super Bowl Commercial – Complete The Journey

Description: 

Campaign goal is recruitment. The :90 Super Bowl “story intro” ad will run, nationally, just prior to halftime. We see a Mexican mother and daughter embark on a journey. The spot ends before they reach their destination. Viewers are directed online for the conclusion. See second ad above for the conclusion.

Film advertisment created by Brunner, United States for 84 Lumber, within the category: Professional Services.

Advertising Agency: Brunner, Pittsburgh, USA
Creative Director: Dave Vissat
Chief Creative Officer: Rob Schapiro
Associate Creative Directors: Derek Julin, Kevin Corfield
Chief Client Officer: Jeff Maggs
Account Director.: Lauren Tedesco
Senior Account Manager: Dana Lucas
Associate Broadcast Director.: Kathy Baldauf
Agency Production: FIXER Partners
Executive Agency Producers: John Noble, Brad Powell
Production Company: Sanctuary
Director: Cole Webley
Director of Photography: Justin Brown
Creative Director: Matt Wilson
Line Producer: Christopher Cho
Executive Producer: Preston Lee
Heads of Production: Adam Litt, Leopoldo Luisetti
Production Designer: Christopher Lagunes
Editorial: Final Cut
Editor: Jeff Buchanan
Exec Producer: Sarah Roebuck
Producer: Penny Ensley
Head of Production: Jen Sienkwicz
Assistant Editor: Geoff Hastings
Cutting Assistant: Andre Castiglioni
Visual Effects: Method Studios
Executive Producer: Stuart Robinson
CG Supervisor: Boaz Livny
VFX Supervisor: Eliza Pelham Randall
Flame Artists: Stephen Morris, Jared Pollack
Senior VFX Producer: Bennett Lieber
Color Grading: Company 3
Colorist: Tom Poole
Music: Future Perfect
Composer: Victor Magro
Producer: Max Gosling
Audio Post: Heard City
Sound Mixer: Phil Loeb

Comments (5)

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Highest Rated

Pete R.'s picture
Pete R.
Activity Score 3412

Touching! Bravo.

Pete R.'s picture
Pete R.
Activity Score 3412

Touching! Bravo.

morse's picture
morse
Activity Score 17775

Very emotional, but the conclusion leaves me wanting more. It's confusing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

BAdsoftheworld's picture
BAdsoftheworld
Activity Score 3519

Wow

Leviandr's picture
Leviandr
Activity Score 38

It like a super short movie. No words. Just emotions.

ksbelden's picture
ksbelden
Activity Score 2

Totally great ad. I am proud that you voiced an opinion contrary to our current administration. Their xenophobia and that of their supporters is reminiscent of a similar attitude in the US in 1917. Fear of the Asian immigrant and immigrants from Eastern Europe and the Middle East which led to isolationism and WWII. Thank you again for shining a light on the picture.

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