The Lung Association: Hole
This man smoked 125,000 cigarettes before he got cancer. What number did you just finish? The Lung Association - Nothing is more important than your next breath.
Advertising school: Humber College, Toronto, Canada
Art Director / Copywriter: Jesse Ouimet
Released: September 2008


19 Comments
pretty cool.
it's not bad but it's also a pretty direct line to this from the cpb 'truth' cowboy.
wow...good one
Great idea. Hideous execution.
Strong. Execution is ok, could be better I guess
The Ad Mad
Strong (2).
-------------------------------------------
http://comunique9.blogspot.com
--
Comunique9
Great
its great because its pretty confrontational
http://www.chrisperryad.com
& http://blog.chrisperryad.com
very good.....
infected by a virus called creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
nice work – reactions cause actions
kj
kj
Goodone i concur
Erico
I like the part of the smoke coming out of the hole. Reminds me of Adams Family for some reason.
http://japanismo.wordpress.com/
Fantastic, fantastic copy.
Very well done.
+---------------------++++++
never stop exploring.
+---------------------------------------------------++++++
But why on earth is this 'holy' bloke smiling?!
That's a smile????
this is pretty gimmicky/desperate.
and i'm sure this one execution (created for looming award shows of course) will have a huge effect on smokers.
this is just dumb.
ah ha. this is a student piece. ok, the last comment (from me) was a bit harsh. for students, not bad....
great one
-----------------------------------------------|
\\Graphic in every where.... look around you!\\
-----------------------------------------------|
\\Graphic in every where.... look around you!\\
cool.