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Published/Aired: 
September 2008
Description: 

Ambient advertisment created by Humber College, Canada for The Lung Association, within the category: Public Interest, NGO.

This man smoked 125,000 cigarettes before he got cancer. What number did you just finish? The Lung Association - Nothing is more important than your next breath.

Advertising school: Humber College, Toronto, Canada
Art Director / Copywriter: Jesse Ouimet

Comments (17)

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Highest Rated

jackmoore257's picture
jackmoore257
Activity Score 203

cool.

Guest's picture
Guest

pretty cool.

krautland's picture
krautland
Activity Score 3216

it's not bad but it's also a pretty direct line to this from the cpb 'truth' cowboy.

Crisp One's picture
Crisp One
Activity Score 2005

wow...good one

Guest's picture
Guest

Great idea. Hideous execution.

Guest's picture
Guest

Great

cperry's picture
cperry
Activity Score 280

its great because its pretty confrontational

funky_frogii's picture
funky_frogii
Activity Score 2538

very good.....

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

kjgenergy's picture
kjgenergy
Activity Score 7

nice work – reactions cause actions

kj

Guest's picture
Guest

Goodone i concur
Erico

corre's picture
corre
Activity Score 196

I like the part of the smoke coming out of the hole. Reminds me of Adams Family for some reason.

WillBuller's picture
WillBuller
Activity Score 88

Fantastic, fantastic copy.
Very well done.

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

LeeHarvey's picture
LeeHarvey
Activity Score 3045

But why on earth is this 'holy' bloke smiling?!

Guest's picture
Guest

That's a smile????

Guest's picture
Guest

this is pretty gimmicky/desperate.
and i'm sure this one execution (created for looming award shows of course) will have a huge effect on smokers.
this is just dumb.

Guest's picture
Guest

ah ha. this is a student piece. ok, the last comment (from me) was a bit harsh. for students, not bad....

des4graphic's picture
des4graphic
Activity Score 282

great one

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\\Graphic in every where.... look around you!\\

jackmoore257's picture
jackmoore257
Activity Score 203

cool.

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