Description
Smoking was a significant concern back in the 80s/90s.
Now it's back, but not in the way you might expect.
This past summer, 16.5 million hectares of forest were burned in Canada. If you were outside, there's a good chance you breathed in the equivalent of a few cigarettes a day. Or more.
This professional campaign titled 'Wildfire Smoking' was published in Canada in October, 2023. It was created for the brand: The Lung Association, by ad agency: McCann Canada. This Design medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Advertising Agency: McCann Canada
Production Company: Craft Worldwide
Sr. Art Director: Justin Tabakian
Sr. Copywriter: Jordan Finlayson
CGI Artist: Ricardo Soto
Executive Creative Director: Brian Allen
Chief Creative Officier: Josh Stein
Chief Strategy Officier: AJ Jones
