S&W Sports: Skier

On behalf of S&W Sports, Brand Content created this unique outdoor advertising piece. The pieces were distributed throughout New England by street teams, targeting ski areas, shopping malls and neighborhoods after snowstorms.

Advertising Agency: Brand Content Advertising, Boston MA, USA
Creative Directors: Darryl Jelley, Tom Kelly


morse's picture
16609 pencils

It's good, but I'm sure I've seen this done before.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

k.app.ad's picture
108 pencils

its awesome...

niniasufle's picture
407 pencils

done done done!

Tom Kelly's picture
Tom Kelly
2 pencils

As one of the two creatives who worked on this at BC, I am embarrassed. I've never seen the original before today (done by Bloom Dublin) but it still looks really bad. I'm emailing AotW now to have ours pulled.

niniasufle's picture
407 pencils

wow that's very nice of you, it shows that you respect others people works, and that it's more important than staying silent like nothing ever happened
(sorry my bad english)

bhuvneshwar.chd's picture
991 pencils

idea is good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

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