Solar energy

Agency Network: 
April 2008

Ambient advertisment created by Juniper Park, United States for SunChips, within the category: Confectionery, Snacks.

Made with the help of solar energy.

Advertising Agency: Juniper Park, USA
Chief Creative Officers: Terry Drummond, Alan Madill, Barry Quinn
Art Director: Hylton Mann
Producers: John Silva, Debbie Ingham, Kathie Hintsa
Copywriter: Andy Linardatos
Client Service: Dana Brochu
Media: Angie Assa, Andrea Montano, Rachel Weinstein, Erika Munson

Comments (31)

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newfoundheart's picture
Activity Score 77

looks too cheap.

sumsum's picture
Activity Score 615

that's because it's a fake. i strongly doubt this board has ever seen a single ray of sun. not mentioning the bad photoshopping...

capywriter's picture
Activity Score 5509

Mmm... not bad at first thought... Just hope the sun shines a lot more in you're area than in mine. Actually it doesn't seem sunny at all at the moment this was shot... bit weird no? And how much time during a day would the sun be in the right angle to get it as nice as this?? Or is it manipulated and the text is actually written with the effect of a shadow? In that cases it weakens the whole idea... Nice thought and insight... not really realistic to execute the best way...

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

Not real.

mono's picture
Activity Score 29

please please, its cloudy, bad photoshop, I thought that this page was for real ads, no for this

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

The client has to realize that the ROI for this type of an idea is very iffy. They could very well end up wasting their money on a blank piece of billoard if the weather doesn't cooperate. And of course, at night (which is half the media buy,) their money is going straight down the drain. But when everything lines up (the sun, the board and the street audience,) this could be magic. This is a perfect board for always sunny SoCal and those Southern-most states.

But after seeing the idea done for a fast food chain and the rising sea level, etc. the gimmick has lost its novelty.

robottttrockkkk's picture
Activity Score 814

como grafica no me gusta, como panel podria quedar chevre.

[ ]

Heaven's picture
Activity Score 88

De estudiante de 1er semestre de la universidad!! Pésimo el "efecto" de sombra, la tipografía "a mano" está mal hecha, muy mal... Coincido con Renzo, como cartelera quedaría increíble.

Qué valor para publicarlo aquí.


klaussnow's picture
Activity Score 1675

hmmm, can you say piggybacking??? hello McD's and that rising Sea level one!!!

... its already been done...

vote4pedro's picture
Activity Score 4601

bad photoshop even for a fake ad. aside from that, it reminds me too much of this great mcdonald's billboard

Rog's picture
Activity Score 6082

My thoughts exactly, v4P.
And this is a much smarter idea.

>>>> That's not an ad. THIS is an ad.

adstrike's picture
Activity Score 334

love this, one of the best outdoor ads... McDonalds i mean

rebelscum's picture
Activity Score 2110

U beat me to it.

But I expect to see a LOT of sundial/shadow stuff in the not-too-distant future.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

DarkSide's picture
Activity Score 1066


mrtalented's picture
Activity Score 2171

looks fake

Alistair C.'s picture
Alistair C.
Activity Score 692

fake, cheap and irrelevant. it advertises solar chips (that produce energy, right?) showing a shadow that... is not a form a energy.

Abra Cadabra's picture
Abra Cadabra
Activity Score 102

I got the impression that this was a billboard for Sun Chips, the snack chips (you know, the stuff you eat).

Olafski001's picture
Activity Score 1193

this is A: fake and B: bad
the idea of playing with a shodow is great but it is not used in a smart way; like the mcdonalds one
(which i hadn't seen but is absolutely brilliant)

Kinky's picture
Activity Score 12

It doesn't look real. The shadow is too long.

®'s picture
Activity Score 133

emmmm... photoshop?

JFDreamer's picture
Activity Score 176


creativewannabe's picture
Activity Score 81

McDonald's outdoor - SUPERB

Solar chips - SUPERFICIAL

crazydave's picture
Activity Score 114

guys if you did this ad for real it would win an award, unfortunately it's fake and you did a really bad job of making it look real. It's a great idea, but a fake execution done badly. Get a real client.

mrtalented's picture
Activity Score 2171

it's not that good to win an award even it's real

FlyingTorpedo's picture
Activity Score 54

I think they used inDesign for this, hahahaha...terrible

Wheelspin's picture
Activity Score 44

A new low in fake ads.

newbie creative's picture
newbie creative

cool idea, poor execution.
maybe made in ms paint or something.

Guest's picture

This billboard was real, it ran in San Fransisco, check it out

Guest's picture

This bill board was real. it ran in San Fransisco. check it out

Arun Shyamala Kumar's picture
Arun Shyamala Kumar
Activity Score 26

fakeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee. photoshop!!!!!

Guest's picture

Um, nobody noticed the letters are backwords? a shadow is a shadow, not a mirror.