SunChips: Solar energy

Made with the help of solar energy.

Advertising Agency: Juniper Park, USA
Chief Creative Officers: Terry Drummond, Alan Madill, Barry Quinn
Art Director: Hylton Mann
Producers: John Silva, Debbie Ingham, Kathie Hintsa
Copywriter: Andy Linardatos
Client Service: Dana Brochu
Media: Angie Assa, Andrea Montano, Rachel Weinstein, Erika Munson

April 2008


newfoundheart's picture
77 pencils

looks too cheap.

sumsum's picture
615 pencils

that's because it's a fake. i strongly doubt this board has ever seen a single ray of sun. not mentioning the bad photoshopping...

capywriter's picture
5509 pencils

Mmm... not bad at first thought... Just hope the sun shines a lot more in you're area than in mine. Actually it doesn't seem sunny at all at the moment this was shot... bit weird no? And how much time during a day would the sun be in the right angle to get it as nice as this?? Or is it manipulated and the text is actually written with the effect of a shadow? In that cases it weakens the whole idea... Nice thought and insight... not really realistic to execute the best way...

Abra Cadabra's picture
Abra Cadabra
102 pencils

Not real.

mono's picture
29 pencils

please please, its cloudy, bad photoshop, I thought that this page was for real ads, no for this

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

The client has to realize that the ROI for this type of an idea is very iffy. They could very well end up wasting their money on a blank piece of billoard if the weather doesn't cooperate. And of course, at night (which is half the media buy,) their money is going straight down the drain. But when everything lines up (the sun, the board and the street audience,) this could be magic. This is a perfect board for always sunny SoCal and those Southern-most states.

But after seeing the idea done for a fast food chain and the rising sea level, etc. the gimmick has lost its novelty.

robottttrockkkk's picture
814 pencils

como grafica no me gusta, como panel podria quedar chevre.

[ ]

Heaven's picture
88 pencils

De estudiante de 1er semestre de la universidad!! Pésimo el "efecto" de sombra, la tipografía "a mano" está mal hecha, muy mal... Coincido con Renzo, como cartelera quedaría increíble.

Qué valor para publicarlo aquí.


klaussnow's picture
1675 pencils

hmmm, can you say piggybacking??? hello McD's and that rising Sea level one!!!

... its already been done...

vote4pedro's picture
4601 pencils

bad photoshop even for a fake ad. aside from that, it reminds me too much of this great mcdonald's billboard

Rog's picture
6082 pencils

My thoughts exactly, v4P.
And this is a much smarter idea.

>>>> That's not an ad. THIS is an ad.

adstrike's picture
334 pencils

love this, one of the best outdoor ads... McDonalds i mean

rebelscum's picture
2110 pencils

U beat me to it.

But I expect to see a LOT of sundial/shadow stuff in the not-too-distant future.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

DarkSide's picture
1066 pencils


mrtalented's picture
2171 pencils

looks fake

Alistair C.'s picture
Alistair C.
692 pencils

fake, cheap and irrelevant. it advertises solar chips (that produce energy, right?) showing a shadow that... is not a form a energy.

Abra Cadabra's picture
Abra Cadabra
102 pencils

I got the impression that this was a billboard for Sun Chips, the snack chips (you know, the stuff you eat).

Olafski001's picture
1193 pencils

this is A: fake and B: bad
the idea of playing with a shodow is great but it is not used in a smart way; like the mcdonalds one
(which i hadn't seen but is absolutely brilliant)

Kinky's picture
12 pencils

It doesn't look real. The shadow is too long.

®'s picture
133 pencils

emmmm... photoshop?

JFDreamer's picture
176 pencils


creativewannabe's picture
81 pencils

McDonald's outdoor - SUPERB

Solar chips - SUPERFICIAL

crazydave's picture
114 pencils

guys if you did this ad for real it would win an award, unfortunately it's fake and you did a really bad job of making it look real. It's a great idea, but a fake execution done badly. Get a real client.

mrtalented's picture
2171 pencils

it's not that good to win an award even it's real

FlyingTorpedo's picture
54 pencils

I think they used inDesign for this, hahahaha...terrible

Wheelspin's picture
44 pencils

A new low in fake ads.

newbie creative's picture
newbie creative

cool idea, poor execution.
maybe made in ms paint or something.

Guest's picture

This billboard was real, it ran in San Fransisco, check it out

Guest's picture

This bill board was real. it ran in San Fransisco. check it out

Arun Shyamala Kumar's picture
Arun Shyamala Kumar
26 pencils

fakeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee. photoshop!!!!!

Guest's picture

Um, nobody noticed the letters are backwords? a shadow is a shadow, not a mirror.

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