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SunChips: Solar energy
Made with the help of solar energy.
Advertising Agency: Juniper Park, USA
Chief Creative Officers: Terry Drummond, Alan Madill, Barry Quinn
Art Director: Hylton Mann
Producers: John Silva, Debbie Ingham, Kathie Hintsa
Copywriter: Andy Linardatos
Client Service: Dana Brochu
Media: Angie Assa, Andrea Montano, Rachel Weinstein, Erika Munson
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looks too cheap.
that's because it's a fake. i strongly doubt this board has ever seen a single ray of sun. not mentioning the bad photoshopping...
Mmm... not bad at first thought... Just hope the sun shines a lot more in you're area than in mine. Actually it doesn't seem sunny at all at the moment this was shot... bit weird no? And how much time during a day would the sun be in the right angle to get it as nice as this?? Or is it manipulated and the text is actually written with the effect of a shadow? In that cases it weakens the whole idea... Nice thought and insight... not really realistic to execute the best way...
Not real.
please please, its cloudy, bad photoshop, I thought that this page was for real ads, no for this
The client has to realize that the ROI for this type of an idea is very iffy. They could very well end up wasting their money on a blank piece of billoard if the weather doesn't cooperate. And of course, at night (which is half the media buy,) their money is going straight down the drain. But when everything lines up (the sun, the board and the street audience,) this could be magic. This is a perfect board for always sunny SoCal and those Southern-most states.
But after seeing the idea done for a fast food chain and the rising sea level, etc. the gimmick has lost its novelty.
concept is cute, arial is not.
MattCrump.com
como grafica no me gusta, como panel podria quedar chevre.
[ http://eltubedeyou.blogspot.com ]
De estudiante de 1er semestre de la universidad!! Pésimo el "efecto" de sombra, la tipografía "a mano" está mal hecha, muy mal... Coincido con Renzo, como cartelera quedaría increíble.
Qué valor para publicarlo aquí.
ssshingon!
hmmm, can you say piggybacking??? hello McD's and that rising Sea level one!!!
bad photoshop even for a fake ad. aside from that, it reminds me too much of this great mcdonald's billboard
My thoughts exactly, v4P.
And this is a much smarter idea.
>>>> That's not an ad. THIS is an ad.
love this, one of the best outdoor ads... McDonalds i mean
U beat me to it.
But I expect to see a LOT of sundial/shadow stuff in the not-too-distant future.
____________________________________________________________
"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
Fake!
looks fake
fake, cheap and irrelevant. it advertises solar chips (that produce energy, right?) showing a shadow that... is not a form a energy.
I got the impression that this was a billboard for Sun Chips, the snack chips (you know, the stuff you eat).
this is A: fake and B: bad
the idea of playing with a shodow is great but it is not used in a smart way; like the mcdonalds one
(which i hadn't seen but is absolutely brilliant)
- Here I should have written something smarter -
It doesn't look real. The shadow is too long.
emmmm... photoshop?
oahahaha
keep smilling
McDonald's outdoor - SUPERB
Solar chips - SUPERFICIAL
guys if you did this ad for real it would win an award, unfortunately it's fake and you did a really bad job of making it look real. It's a great idea, but a fake execution done badly. Get a real client.
it's not that good to win an award even it's real
I think they used inDesign for this, hahahaha...terrible
A new low in fake ads.
cool idea, poor execution.
maybe made in ms paint or something.
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