School of Visual Arts: Think

Advertising Agency: KNARF New York, USA
Creative Director: Frank Anselmo
Art Directors: Frank Anselmo
Copywriters: Frank Anselmo
Photographer: Billy Siegrist

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22 comments

bknowlden's picture
bknowlden
3647 pencils

Very cool, impressive.

phildesignart's picture
phildesignart
247 pencils

Nice work. I have written on many sugar packets over the years.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

No.
Not doing much for me. Especially not after having seen so many ads with the lagal pad visual to mean "creative thinking." Sure, the-ever-so-popular napkin had been done to death, but that doesn't mean you can now milk this visual for a "client" that encourages creativity.

p.s.
When was the last time you wrote down your thoughts on a piece of toilet tissue before wiping your ass with it? ; P

Very high points for making that poppy seed bagel look so unbelievably appetizing!

jackmoore257's picture
jackmoore257
203 pencils

Wow, don't know what they've got cooking in that Jet Propulsion Lab, but I think that scientist missed the point and brilliance of this promo campaign for SVA.
That's the whole point, that you normally don't write on toilet paper. Now you might, because you're being encouraged to "Think".
The classic-napkins, to the more unexpected, tray liner, sugar, & toilet paper. In it's simplicity this is a brilliant campaign. Cheers!!!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I'm not saying that awards books are the Holy Bible of advertising, but if you really think toilet paper, tray liner, sugar packet, coaster, etc. are an "unexpected" ad message medium, you haven't been paying much attention to the aforementioned publications in the last ten years.

As for the relevance of using the legal pad visual to imply "creativity", I stand by my initial comment. Although with somewhat of a different angle, this same executional approach has been used numerous times by independent-thinking companies like Apple (I'm not talking about their 'Think Different' campaign), IBM and even my alma mater back in California, just as an example...

I wouldn't be even tempeted to call this "a brilliant campaign" under any circumstances.

And that bagel still looks BITCHIN'!!

hal9000's picture
hal9000
192 pencils

Nice. I especially like the pencil-style treatment of the type & logo. Nice touch.
Lately I keep seeing nice work from KNARF. Keep it up!

jackmoore257's picture
jackmoore257
203 pencils

I agree hal. JPL, I hear you loud and clear about this idea not reinventing the wheel.
But with that criticism you'll have a field day on this site since a majority of the work is nothing groundbreaking.
There's something to be said about an idea that does not try to blatantly throw some shocking visual in your face to get your attention.
I really like the purity of this execution. Very delicately done. If they had put the type on the top or center of the napkin, sugar, etc.
I don't think I would have liked it at all. They just pulled it off is such a tasty manner. Once again BRAVO!

CGilb09's picture
CGilb09
572 pencils

Agreed. And let's face it, practically everything has already been done. I'd LOVE to see the portfolios of all the "done"-happy posters on here.

Tweet tweet: @ThisAbility

hal9000's picture
hal9000
192 pencils

Nicely said.

Guest Commentator's picture
Guest Commentator
58 pencils

kewl, really kewl

Sazarret's picture
Sazarret
130 pencils

Really nice. Congrats guys.

doubleoseven's picture
doubleoseven
106 pencils

Nice again!

Kefe's picture
Kefe
53 pencils

This doesn't work cos creatives never use lined paper!!!!!!!!!!! I've worked at some of the biggest and smallest agencies and have never seen anyone work on lined paper, not even suits.

Also it seems that students just try and find places to put a message then call it an idea.

doubleoseven's picture
doubleoseven
106 pencils

The reason for the lined paper seems obviously because it's for a school.
That's the design and identity of the piece. What would you have done? Blank white?
I like the notebook feel of it. But I agree with just putting an ad anywhere and calling it an idea. Lots of that going on. But this one is not one of those. These are all everyday items. That's why I really like it. It took the ordinary and really made something of it. It's really great I think.

vishnu1's picture
vishnu1
53 pencils

is this for visual arts or for a writing course for budding writers ?

they could have shown unorthodox canvases like walls, you know naything with a enough surface area to draw something etc.or even brushes in creative angles or juxtaposed places.

bad idea :(

anotheropinion's picture
anotheropinion
132 pencils

I have an idea that will improve this site. Anyone who posts comments should have to show some of their own work? Who care's about criticism if it comes from people who have never done anything great themselves?
This piece in more of a graphic solution. Nothing too deep or thought-provoking here. But what's wrong with that? Very nice. Simple and it works. Great.

Guest's picture
Guest

I agree! Then people will think more before they critique work.
I like this piece a lot. And anotheropinion's critique too!

Guest's picture
Guest

Amen! Love this. Go SVA!

adsrule's picture
adsrule
181 pencils

I like this a lot. Simple and smart.

adsrule's picture
adsrule
181 pencils

Nice. Well thought out and executed.

louie_wang's picture
louie_wang
160 pencils

well done.

Guest's picture
Guest

que chulo!

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