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2011 Holiday 3D Projection

Agency: 
Published/Aired: 
November 2011

SAKS FIFTH AVENUE - HOLIDAY 2011 3D PROJECTION MAPPING

Description: 

This year, the activity was quite unique in that shoppers could scan QR codes on the windows of Saks which saw them redirected to a mobile site where they could watch the projection and find out about Saks. Our team worked very closely with the visual display team at Saks who worked on the windows to incorporate characters/elements of the windows into the projection, such as the yetti on the top of the building and the pipes that come out of the windows. The giant clock is a permanent feature – unusual for a video-mapping projection - counting down the time until the next projection. The projection runs from November 21st until January 6th, 5pm to 10pm.

Ambient advertisment created by Iris, United States for Saks Fifth Avenue, within the category: Retail Services.

Advertising Agency: Iris, USA

Comments (5)

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Highest Rated

Andrej's picture
Andrej
Activity Score 656

All I could think about was that old "Pipes" screensaver...

ivan's picture
ivan
atb2005's picture
atb2005
Activity Score 13557

A slight improvement over last year's, but still boring.

andylefty's picture
andylefty
Activity Score 4535

A little boring to be honest.

kleenex's picture
kleenex
Activity Score 46971

I say the music was better last year.

Andrej's picture
Andrej
Activity Score 656

All I could think about was that old "Pipes" screensaver...

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