The “Reach Out” campaign was created to make women aware of the horrors of this inhumane act. Abandonment is a reality and Project Cuddle gives newborns a chance to live. This guerrilla campaign takes place in public baby changing stations. When a mother has to use the station, she will lay her child down on the newspaper in an alley scene so she can feel the disgust and horror these children feel first hand.
Ambient advertisment created by Miami Ad School, United States for Project Cuddle, within the category: Public Interest, NGO.
Help us give them a chance / Every year thousands of babies are left on streets, abandoned in alleys and trashcans
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