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Powerhouse Gym: Tricep pulldown

Powerhouse Gym: Tricep pulldown
Your rating: None Average: 6.6 (10 votes)

Advertising School: Savannah College of Art & Design, Savannah, USA
Art Director: Michael Griffith

Comments

klaussnow's picture 1689 pencils

as an ad person I get it, but i'm thinking rarely would anybody else make the connection.

It may have something to do with color scheme, the b/w versus the red crane.

... its already been done...

marco's picture 122 pencils

Good point klaussnow, perhaps what you are almost suggesting could improve it; make the "tricep rod" the same red as the crane so you get the connection.
Overall this is great student work, the black guy doing the weights & the garbage truck awesome work...well done Michael Griffith, for a student it's nice stuff.

pablito_el_del_clavito's picture 626 pencils

The only one that works is the first one, thinking that the cranes won't move. The other two seem like a regular billboard, you can't see the action.

andreis's picture 292 pencils

good job Michael!
don't bother listening to the lame critiques.

---
andreis.carbonmade.com

Dzsoi's picture 3562 pencils

What about the not-so-lame critiques?

simon.gross's picture 482 pencils

It's like a modern colossus thingo. I love the idea of playing around with scale. I don't think it's actually necessary to see the action to make the connection - people will get it and appreciate it regardless.

mgriff21's picture 81 pencils

Thank you Simongross .. that's exactly what I was going for!

www.magadvertising.blogspot.com

CND's picture 48 pencils

would they really place and ad of that size on a building under construction? wouldn't it get in the way of work?

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