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Powerhouse Gym: Tricep pulldown
Advertising School: Savannah College of Art & Design, Savannah, USA
Art Director: Michael Griffith
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as an ad person I get it, but i'm thinking rarely would anybody else make the connection.
It may have something to do with color scheme, the b/w versus the red crane.
Good point klaussnow, perhaps what you are almost suggesting could improve it; make the "tricep rod" the same red as the crane so you get the connection.
Overall this is great student work, the black guy doing the weights & the garbage truck awesome work...well done Michael Griffith, for a student it's nice stuff.
The only one that works is the first one, thinking that the cranes won't move. The other two seem like a regular billboard, you can't see the action.
good job Michael!
don't bother listening to the lame critiques.
What about the not-so-lame critiques?
It's like a modern colossus thingo. I love the idea of playing around with scale. I don't think it's actually necessary to see the action to make the connection - people will get it and appreciate it regardless.
Thank you Simongross .. that's exactly what I was going for!
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would they really place and ad of that size on a building under construction? wouldn't it get in the way of work?