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9 comments

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

This one isn't doing it for me, if you have to be waiting for the building to build, then the effect would be missed by a lot of folk I think.

Still neat thinking though, and I like the campaign.

We're going to need more lube.

Vicomte's picture
Vicomte
287 pencils

After for 2 years and you´ll understand the ad

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

I love student work. 13 additional floors and the crane never moves. Amazing.

krautland's picture
krautland
3204 pencils

what are you, a studio monkey?
the more actual work you do in a creative department, the less you care about such details.

the only thing that matters here is the idea. which is problematic of its own.

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Dear Asshole, (http://adsoftheworld.com/user/krautland)

First of all you’re wrong. In fact the more actual work you do in a creative department, the more you need to be concerned with the details. When you pay attention to detail it shows people that you give a damn. And obviously you don’t. You’re a “half-asser”. You’re willing to let stuff go out half-assed. What you don’t yet understand Grasshopper, is that letting that kind of crap slide is often what stops a lot of good ads from being great. You should get used to making everything you work on as good as it can possibly be. Period!

Secondly, if the idea is the only thing here that matters (according to you), why are you hurling insults and concerning yourself with what I think, instead of KEEPING YOUR COMMENTS TO THE IDEA? (By the way, your Mom is a studio monkey). Perhaps if you weren’t so busy here being an Asshole, you’d have more time or interest in attention to detail.

As you were… Asshole!

krautland's picture
krautland
3204 pencils

no, I'm not wrong. this is a comp for some creatives book to document an outdoor stunt. the more you work, the less time you should waste on comping (that being unless you like pushing pixels until way past midnight only to see the work killed the following day) . you don't know the difference between a print ad to run in media and a copy for your records.

>When you pay attention to detail it shows people that you give a damn.
any creative wasting time on photoshop-monkeywork shows me that he's too attached to his ideas. which means you get to see fewer ideas. again, this is not a print ad and even if it were I couldn't care less about whether that fucking drop shadow was six degrees off. that's not what makes an ad suck or rock. sadly many juniors have too many ads in their books that look great but lack concepts.

>You should get used to making everything you work on as good as it can possibly be.
ideas. not reference documents like the one above. for that you brief studio monkeys who work for $120/day. you seem to not have experienced agency life yet. people with priorities like yours write memos in cornflower-blue and forget what they meant to communicate.

>yourself with what I think, instead of KEEPING YOUR COMMENTS TO THE IDEA?
don't flatter yourself. it's the critique and not the person that required a rebuttal. grow up, kiddo.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Ha ha ha. Nice one! Looks liken you hit a raw nerve there too. Classic! :-)

We're going to need more lube.

mgriff21's picture
mgriff21
592 pencils

Easy boys ... The idea behind this was that the ad would be placed as the frame was being built. So NO, it wouldn't take 2 years! it would only take 2-3 months. But I do appreciate all the comments. And yes, student work kicks ass, cause it is ALL ABOUT THE IDEA. Thanks!!

http://mgadvertisingdesign.blogspot.com

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Jetstream's picture
Jetstream
115 pencils

What a fresh idea for a very old client like GYM, Respect!

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