Powerhouse Gym: Cable flys

Powerhouse Gym: Cable flys

Advertising School: Savannah College of Art & Design, Savannah, USA
Art Director: Michael Griffith

Your rating: None Average: 7.6 (11 votes)

Comments

Wow that would be an expensive special build.

Neat idea though, nice one.

this one is cool, I do like how its a city wide thing.

This execution works quite well. The rest not so much. They're either too complicated, take way too long, or are too specific like the garbage truck. I'd keep this one in your book and ditch the rest.

yeah, should've left this one a one-shot

http://mikelightman.com/blog

Awesome! Gives a new meaning to body-building : )

Clearly the best of the bunch.

cool

Best and the clearest of the bunch. The other great strategic triumph in selling this piece would be the fact that the building could bring in ad revenue before it's built !
--
brandon

www.brandonknowlden.com

Nike Bauer.

Every single one.

www.taxi.ca (drop down to "what we do", "Integrated", Nike"

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rip off? the barge is somewhat different, making that too strong of a description for me.
but you have shown that this is not a new idea.

what are you, the critique referee?

Hehe

this is great! i love it.

Very great, but why don't you cut the adidas logo. ^^

this pretty much renders the crains useless. hard to belive that this ran. maybe for a week if they stoped construction. still very enjoyable.

tinchowww's picture

The connection is OK, but I wonder if a gym would have such a budget.

good job Michael!
don't bother listening to the lame "critique".

very nice use of ambient. great!

* * * * *

best student work I know ...thought fresh

Thank you guys very much!

www.mgadvertisingdesign.blogspot.com

nkad007's picture

incredible!

Excellent Michael!

This can actually be done this in China -- construction everywhere, empty buildings all around -- for not a lot of money. Send it to Powerhouse Gym, get credit for it, and you are on your way to a great career in advertising.

very expensive but a nice idea.

beautiful.

im curious if you can ever create your own idea?

actually I do.

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