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Published/Aired: 
April 2008
8397
Description: 

Ambient advertisment created by Savannah College of Art & Design, United States for Powerhouse Gym, within the category: Recreation, Leisure.

Advertising School: Savannah College of Art & Design, Savannah, USA
Art Director: Michael Griffith

Comments (27)

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Highest Rated

bknowlden's picture
bknowlden
Activity Score 3647

Best and the clearest of the bunch. The other great strategic triumph in selling this piece would be the fact that the building could bring in ad revenue before it's built !

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Wow that would be an expensive special build.

Neat idea though, nice one.

We're going to need more lube.

klaussnow's picture
klaussnow
Activity Score 1675

this one is cool, I do like how its a city wide thing.

... its already been done...

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

This execution works quite well. The rest not so much. They're either too complicated, take way too long, or are too specific like the garbage truck. I'd keep this one in your book and ditch the rest.

mikelite's picture
mikelite
Activity Score 1031

yeah, should've left this one a one-shot

http://mikelightman.com/blog

fauxjebus's picture
fauxjebus
Activity Score 498

Awesome! Gives a new meaning to body-building : )

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Clearly the best of the bunch.

Dick Huges's picture
Dick Huges
Activity Score 937

cool

bknowlden's picture
bknowlden
Activity Score 3647

Best and the clearest of the bunch. The other great strategic triumph in selling this piece would be the fact that the building could bring in ad revenue before it's built !

rebelscum's picture
rebelscum
Activity Score 2110

Nike Bauer.

Every single one.

www.taxi.ca (drop down to "what we do", "Integrated", Nike"

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

sloppy4's picture
sloppy4
Activity Score 1494
krautland's picture
krautland
Activity Score 3216

rip off? the barge is somewhat different, making that too strong of a description for me.
but you have shown that this is not a new idea.

sloppy4's picture
sloppy4
Activity Score 1494

what are you, the critique referee?

Martinez's picture
Martinez
Activity Score 454

Hehe

nemesis's picture
nemesis
Activity Score 765

this is great! i love it.

sodomy's picture
sodomy
Activity Score 262

Very great, but why don't you cut the adidas logo. ^^

TrainRunner's picture
TrainRunner
Activity Score 225

this pretty much renders the crains useless. hard to belive that this ran. maybe for a week if they stoped construction. still very enjoyable.

tinchowww's picture
tinchowww
Activity Score 20

The connection is OK, but I wonder if a gym would have such a budget.

andreis's picture
andreis
Activity Score 285

good job Michael!
don't bother listening to the lame "critique".

--
cargocollective.com/andrei

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

very nice use of ambient. great!

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *

best student work I know ...thought fresh

mgriff21's picture
mgriff21
Activity Score 592

Thank you guys very much!

www.mgadvertisingdesign.blogspot.com

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

nkad007's picture
nkad007
Activity Score 96

incredible!

creativewannabe's picture
creativewannabe
Activity Score 81

Excellent Michael!

This can actually be done this in China -- construction everywhere, empty buildings all around -- for not a lot of money. Send it to Powerhouse Gym, get credit for it, and you are on your way to a great career in advertising.

Jetstream's picture
Jetstream
Activity Score 115

very expensive but a nice idea.

inkslinger82's picture
inkslinger82
Activity Score 6

beautiful.

ahelenthal's picture
ahelenthal
Activity Score 2

im curious if you can ever create your own idea?

mgriff21's picture
mgriff21
Activity Score 592

actually I do.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

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