Oasis: Dig out your soul

Oasis taught over twenty NYC street-musicians unreleased songs from their album "Dig Out Your Soul." Those musicians took to the streets to perform the songs – weeks before the album launched. Rather than letting their music end up in the streets, they encouraged it to start there. Acclaimed directors, The Malloys, documented the whole event.

Advertising Agency: BBH New York, USA
Chief Creative Officer: Kevin Roddy
Creative Directors: Pelle Sjönell, Calle Sjönell
Account Supervisor: Chris Wollen
Producer: Julian Katz
Production Company: Hsi

Related videos by Shutterstock

12 comments

NatalieM's picture
NatalieM
1687 pencils

How grassroots! I wonder what the street musicians got out of it. :)

Guest's picture
Guest

STOP WITH THE AMBIENTS PLEASE!!!

bad astronaut's picture
bad astronaut
544 pencils

There is such a thing as free will to not look.

Guest's picture
Guest

Ambient is advertising....

sirvan's picture
sirvan
29870 pencils

It's PR.

But when cool agencies do it... it's GROUNDBREAKING! and BRILLIANT!

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

"STOP WITH THE AMBIENTS PLEASE!!" Spoken like a true dinosaur.

tirthomitro's picture
tirthomitro
2720 pencils

true; will oasis spare any part of their profits and royalty for those who voiced their songs before they did. sort of an experiment - if the people are attracted to the tunes, they will release their album after quick recording and in the process ensure a platinum. maybe in multiples. INCASE the songs wouldn't clik, the group could have pased the buck on to this very idea of launching music missiv thru street artists.
'neway, promowise it's result-bound. that's great!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

oH please!...the biggest ideas not necessary mean big money around...
it's not all about that...would you say no to an opportunity like that? and then walk
away with a few nickels in your pocket? would ya be proud to say no to one o' the biggest rock band
in these days?

Guest's picture
Guest

oH please!...the biggest ideas not necessary mean big money around...
it's not all about that...would you say no to an opportunity like that? and then walk
away with a few nickels in your pocket? would ya be proud to say no to one o' the biggest rock band
in these days?

CurryJ's picture
CurryJ
955 pencils

Actually this campaign has been shortlisted as one of the 50 top predictions to take home a Cannes Lion for 2009 by Mark Tussel, Leo Burnett’s Chief Creative Officer. Bound to do wonders for both Oasis themselves and for the street musicians, I would think.

http://www.cannes-cast.com/live/2009/cannes-09-predictions/

================================================
I think; therefore I am

Guest's picture
Guest

i'm gonna go out on a limb here and say this is pretty overrated. it's very very good, but it's not that good. the Zimbabwean thing is much better and much smarter.

sirvan's picture
sirvan
29870 pencils

I totally agree. This is WAY WAY WAY overrated.

+++

"I love some things, and don't love some other things."

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments