Oasis: Dig out your soul
Oasis taught over twenty NYC street-musicians unreleased songs from their album "Dig Out Your Soul." Those musicians took to the streets to perform the songs – weeks before the album launched. Rather than letting their music end up in the streets, they encouraged it to start there. Acclaimed directors, The Malloys, documented the whole event.
Advertising Agency: BBH New York, USA
Chief Creative Officer: Kevin Roddy
Creative Directors: Pelle Sjönell, Calle Sjönell
Account Supervisor: Chris Wollen
Producer: Julian Katz
Production Company: Hsi