Nice Ride: Frozen Bikes

To celebrate the end of a Minnesota winter, and the beginning of our bike-share season, Nice Ride via Persuasion froze a bunch of their bikes in ice and left them to melt all over the Twin Cities. The more melting, the closer we are to summer.

Advertising Agency: Persuasion Arts & Sciences, USA
Creative Directors: Dion Hughes, Mark Johnson
Copywriter: Mike Gibbs
Published: March 2012

5 comments

Wordfruit's picture
Wordfruit
1023 pencils

You couldn't not notice it :)

Nomad8's picture
Nomad8
204 pencils

Haha Did you guys actually do this? Fun idea.

kleenex's picture
kleenex
32230 pencils

different, but I am not loving it.

artyduran's picture
artyduran
1363 pencils

Simple. Attention grabber. Good.

vote4pedro's picture
vote4pedro
4601 pencils

Doesn't look like the bike is actually frozen in the ice. It's just surrounded by blocks of ice. I'm guessing as it melts, the ice will collapse and beat the crap out of it.

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