MoMa: Art Napkin

THE IDEA
Printing frames on napkins and placing them in coffee shops around the city. The drips and stains will mirror MOMA's Abstract Expressionism paintings in an interactive, shareable way.

HOW IT WORKS
These napkins will become blank canvasses for people to interact with and create their own Abstract Expressionist "paintings." A playful tagline evokes art critique's clichés and invites people to check out MOMA's comprehensive collection to help them get inspired. The results can be shared on Instagram using a hashtag, reaching a bigger audience through the social network.

Advertising Agency: Miami Ad School, San Francisco, USA
Art Director: Tomás Azoubel Lima
Copywriter: Letícia Rodrigues de Abreu

Published: 
October 2013

3 comments

ironman1979's picture
ironman1979
1080 pencils

Next time, study.

Advertising in funnier than making weapons.

certaintly's picture
certaintly
4052 pencils

insult and devalue your client. smart.

Mongoose's picture
Mongoose
4963 pencils

oh noooo!

Make the logo Bigger and the black, Darker!

Log in or register to post comments