Advertising Agency: BBDO New York, USA
Art Directors: Melissa Hutton, Frank Anselmo
Copywriter: Duc Nguyen
Creative Directors: Scott Kaplan, Tom Kraemer
Executive Creative Director: Greg Hahn
Chief Creative Officers: David Lubars, Bill Bruce
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50 Comments
Isn´t stretchy caramel Mars?
SMART ONE RESPECT..
nice
Very cool!
photoshop mess. Sorry.
Fake!!! Milky way does not have any caramel in it... Unless this is a new product they are making. Cool idea anyway.
yes it does: http://www.milkywaybar.com
Absolutely nice. Guys, forget the jealous above.
I should know, because I eat this stuff all the time, but Milky Way does NOT have stretchy caramel inside! Sell this fake idea to Twix instead.
You might be thinking of Three Musketeers, which does not have caramel. Milky Way has caramel, indeed.
You must be one stupid idiot if you don't even know what your eating.
Who wears a seat belt in a taxi cab?
Probably nobody. Not here in New York City.
what did the copywriter do exactly?
perhaps he`s got the idea - so its ok
one should not take life so seriously - as one will not come out of it alive.
what do you know about work in creative department exactly?
Last time I checked, copywriters don't just write radio spots & stacks of body copy.
Are you kidding me? Both Art Directors & Copywriters in advertising come up with ideas.
you're clearly not in the business.
are you kidding?
you really think that copywriters just write headlines and body copies?
then you should meet one
dclxvi
clearly you have no idea how people come up with ideas. art director and writer in room come up with stuff together. just because there are no words doesn't mean anything
Cannes
This stupid idea only works when a car has a belt with that color.
My mistake, I did not notice this was put on a cab.
Shouldn't there be another strap on it, like by the waist? I've never seen a one strap diagonal seatbelt before. I guess they also invented a new type of seatbelt.
Wow this is really great!
How smart to use the caramel of the product.
Perfect!
I agree guest. Never seen anything like this done before.
Phenomenal!
http://www.blissblog.de/upload_images/milkyway.jpg
I'm with Dungy. Cannes Lion without a doubt.
I like the movie theater version too. Fun.
Very good! Cannes
One Show Gold all the way.
Hilarious. I cracked up. LOL great.
I agree. This will clean up at the shows this year.
Finally an ambient idea that says something about the product.
Perfectly executed too. I'm jealous and I want to kill you:)
very nice
Soooooooooooooooo Greaaaaaaaaaaaaaaaaat!
Very clever. A+
AWESOME! I want a Milky Way right now.
Very well done.
That's bloody fantastic. Cheers!
looks like the earnest little employees from this agency have not been following the rules of posting on this site ...
not sure what's worse - the ad - or the self-praise.
I'm with the majority on this one. This is pretty damn innovative.
if this never ran and wasn't approved by the client, then this should win jack shit. it's not advertising if the client doesn't approve it.
How right you are... and you know they're entering this into shows because of the production value. As an industry we should stand up against this cheating crap. Many award shows have a "concept" category, so enter it there. But don't pretend it ran when it didn't. And running once, in Iowa at 2am doesn't count either.
+++
"I love some things, and don't love some other things."
I read an article in adage about this. It did indeed run.
People have to stop yelling fake at stuff that's legit.
This is darn good.
LOL great!
great idea!
now that's one sticky seat belt
- adsactly! -
GREAT
Frank Anselmo is the shiznit!
Awesome! It would have been better if it looked more realistic though.
Love it!