Lux: Strengthen your hair

Lux: Strengthen your hair

Advertising Agency: JWT, Beijing, China
Creative Directors: Jordan Hsueh, Sun ShanKun
Art Director: Chris Yan
Copywriter: Wang Su
Released: 2008

Your rating: None Average: 6.5 (35 votes)

Comments

Submitted by dansheppy52 on Mon, 2008-03-10 09:52.

all that work for only a couple days of placement (however long it takes them to clean those windows).

Cool idea though.

Submitted by salamandos on Mon, 2008-03-10 10:01.

how do you say "fake" in chinese?

Submitted by Mr.Top on Mon, 2008-03-10 12:18.

yes... and how do you say "it doesn't work" in chinese?

Submitted by minimaloid on Mon, 2008-03-10 14:31.

lol

Submitted by diegote on Mon, 2008-03-10 10:59.

powerfull!
with two braids even better.
like it.

sonucoues2002's picture
Submitted by sonucoues2002 on Mon, 2008-03-10 11:02.

awsome

Submitted by ZaboZaboZabo on Mon, 2008-03-10 11:48.

IMPRESSIVE!
Powerful!
I see a Cannes entry.

Submitted by Mr.Top on Mon, 2008-03-10 12:18.

HAhaha... a Cannes entry? Are you CRAZY?

Submitted by gonndo on Sat, 2008-05-31 02:47.

I Second that!!!!!!!!!!!!!!!

Besides, hair and that kind of activities, it just doesn't work...
ask Rapunzel if you want...

see you on road...

Submitted by marco on Mon, 2008-03-10 15:18.

No Mr.Top....ZaboZaboZabo said Cannes entry, he didn't mean it would win, he just meant they would enter it into Cannes. Cannes entry.
Yah seen trucks been pulled by hair, seen this & that with hair & the strength, good idea but yah starting to wear thin the hair strength idea.

Submitted by Mr.Top on Mon, 2008-03-10 16:54.

Exactly... that's what I meant.. why should they lose money on entering this?

Submitted by vote4pedro on Mon, 2008-03-10 15:52.

rapunzel, rapunzel let down your hair. is this real? eh, who cares.

Submitted by PuppiePoppy on Mon, 2008-03-10 16:23.

Someone check with the LUX client in Beijing to find out if this really goes out?!!

"Bowww Wowww"

Submitted by silvertongue on Tue, 2008-03-11 05:20.

And the scam-fest continues.

Submitted by sold on Tue, 2008-03-11 12:37.

cool

ricky.vinluan's picture
Submitted by ricky.vinluan on Wed, 2008-03-12 00:01.

WELL... THATS WHY THERE IS ADVERTING TO KEEP ON PROMOTING BRANDS. AND I GUESS THIS WORKS. .. VERY ATTRACTIVE.

Funky_Frogii's picture
Submitted by Funky_Frogii on Wed, 2008-03-12 03:48.

hei see the target audience...........for this product its the best advertisement......cool keep it up

gmint7's picture
Submitted by gmint7 on Wed, 2008-03-12 19:06.

:::J:::

i think its scary...
but also funny

i really wish some punk lights a fire on that.

Submitted by ooops on Sat, 2008-03-29 13:04.

how many bullets left?