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Lux: Strengthen your hair

Lux: Strengthen your hair
Your rating: None Average: 6.6 (41 votes)

Advertising Agency: JWT, Beijing, China
Creative Directors: Jordan Hsueh, Sun ShanKun
Art Director: Chris Yan
Copywriter: Wang Su
Released: 2008

19 Comments

dansheppy52's picture 410 pencils

all that work for only a couple days of placement (however long it takes them to clean those windows).

Cool idea though.

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

salamandos's picture 1843 pencils

how do you say "fake" in chinese?

Mr.Top's picture 732 pencils

yes... and how do you say "it doesn't work" in chinese?

minimaloid's picture 123 pencils

lol

diegote's picture 41 pencils

powerfull!
with two braids even better.
like it.

sonucoues2002's picture 806 pencils

awsome

ZaboZaboZabo's picture 584 pencils

IMPRESSIVE!
Powerful!
I see a Cannes entry.

Mr.Top's picture 732 pencils

HAhaha... a Cannes entry? Are you CRAZY?

gonndo's picture 1058 pencils

I Second that!!!!!!!!!!!!!!!

Besides, hair and that kind of activities, it just doesn't work...
ask Rapunzel if you want...

see you on road...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

marco's picture 122 pencils

No Mr.Top....ZaboZaboZabo said Cannes entry, he didn't mean it would win, he just meant they would enter it into Cannes. Cannes entry.
Yah seen trucks been pulled by hair, seen this & that with hair & the strength, good idea but yah starting to wear thin the hair strength idea.

Mr.Top's picture 732 pencils

Exactly... that's what I meant.. why should they lose money on entering this?

vote4pedro's picture 3789 pencils

rapunzel, rapunzel let down your hair. is this real? eh, who cares.

puppiepoppy's picture 1642 pencils

Someone check with the LUX client in Beijing to find out if this really goes out?!!

silvertongue's picture 538 pencils

And the scam-fest continues.

sold's picture 2623 pencils

cool

ricky.vinluan's picture 64 pencils

WELL... THATS WHY THERE IS ADVERTING TO KEEP ON PROMOTING BRANDS. AND I GUESS THIS WORKS. .. VERY ATTRACTIVE.

ricky.vinluan

funky_frogii's picture 2548 pencils

hei see the target audience...........for this product its the best advertisement......cool keep it up

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

gmint7's picture 2679 pencils

:::J:::

i think its scary...
but also funny

i really wish some punk lights a fire on that.

:::J:::

ooops's picture 450 pencils

how many bullets left?

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