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Lux: Strengthen your hair

Lux: Strengthen your hair
Your rating: None Average: 6.6 (41 votes)

Advertising Agency: JWT, Beijing, China
Creative Directors: Jordan Hsueh, Sun ShanKun
Art Director: Chris Yan
Copywriter: Wang Su
Released: 2008

Comments

dansheppy52's picture 416 pencils
dansheppy52 | Mon, 2008-03-10 09:52

all that work for only a couple days of placement (however long it takes them to clean those windows).

Cool idea though.

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

salamandos's picture 1699 pencils
salamandos | Mon, 2008-03-10 10:01

how do you say "fake" in chinese?

Mr.Top's picture 732 pencils
Mr.Top | Mon, 2008-03-10 12:18

yes... and how do you say "it doesn't work" in chinese?

minimaloid's picture 123 pencils
minimaloid | Mon, 2008-03-10 14:31

lol

diegote's picture 41 pencils
diegote | Mon, 2008-03-10 10:59

powerfull!
with two braids even better.
like it.

sonucoues2002's picture 802 pencils
sonucoues2002 | Mon, 2008-03-10 11:02

awsome

ZaboZaboZabo's picture 468 pencils
ZaboZaboZabo | Mon, 2008-03-10 11:48

IMPRESSIVE!
Powerful!
I see a Cannes entry.

Mr.Top's picture 732 pencils
Mr.Top | Mon, 2008-03-10 12:18

HAhaha... a Cannes entry? Are you CRAZY?

gonndo's picture 220 pencils
gonndo | Sat, 2008-05-31 02:47

I Second that!!!!!!!!!!!!!!!

Besides, hair and that kind of activities, it just doesn't work...
ask Rapunzel if you want...

see you on road...

See you at the road...

marco's picture 122 pencils
marco | Mon, 2008-03-10 15:18

No Mr.Top....ZaboZaboZabo said Cannes entry, he didn't mean it would win, he just meant they would enter it into Cannes. Cannes entry.
Yah seen trucks been pulled by hair, seen this & that with hair & the strength, good idea but yah starting to wear thin the hair strength idea.

Mr.Top's picture 732 pencils
Mr.Top | Mon, 2008-03-10 16:54

Exactly... that's what I meant.. why should they lose money on entering this?

vote4pedro's picture 275 pencils
vote4pedro | Mon, 2008-03-10 15:52

rapunzel, rapunzel let down your hair. is this real? eh, who cares.

puppiepoppy's picture 1598 pencils
puppiepoppy | Mon, 2008-03-10 16:23

Someone check with the LUX client in Beijing to find out if this really goes out?!!

"Bowww Wowww"

silvertongue's picture 509 pencils
silvertongue | Tue, 2008-03-11 05:20

And the scam-fest continues.

sold's picture 2548 pencils
sold | Tue, 2008-03-11 12:37

cool

ricky.vinluan's picture 64 pencils
ricky.vinluan | Wed, 2008-03-12 00:01

WELL... THATS WHY THERE IS ADVERTING TO KEEP ON PROMOTING BRANDS. AND I GUESS THIS WORKS. .. VERY ATTRACTIVE.

ricky.vinluan

funky_frogii's picture 2345 pencils
funky_frogii | Wed, 2008-03-12 03:48

hei see the target audience...........for this product its the best advertisement......cool keep it up

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

gmint7's picture 2504 pencils
gmint7 | Wed, 2008-03-12 19:06

:::J:::

i think its scary...
but also funny

i really wish some punk lights a fire on that.

:::J:::

ooops's picture 448 pencils
ooops | Sat, 2008-03-29 13:04

how many bullets left?

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