NewerOlder

Lux: Magic Shower Rooms

In ladies' shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art.

Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Associate Creative Director: Karen Muck
Art Director: David Haefflinger
Global Business Director: Sue Mulhall
Global Account Director: Hinoti Joshi
Associate Account Director: Anjali Bewtra
Account Manager: Kryse Ynieto
Head of production: Gerri Hamil
Producer: Bettina Feng
Editor: Jeremiah Marcelo

Published: 
May 2012

12 comments

kleenex's picture
kleenex
40638 pencils

I love the use if the inks...

vote4pedro's picture
vote4pedro
4601 pencils

The obvious problem being public shows are never dry.

metis's picture
metis
413 pencils

So good, great work guys.

Anne's picture
Anne
508 pencils

Nice use of thermo-ink.

kalpesh78's picture
kalpesh78
2578 pencils

lovely idea.

ideas....30 minutes nahi toh free.

BozzaNova's picture
BozzaNova
49 pencils

When we enter the shower room, we firstly turn on the tap and let ourselves get soaked before we get the soap and start washing ourselves with it, don't we?

So, I think the sequence here is somehow wrong.

TrêsMídias's picture
TrêsMídias
1468 pencils

love it!

fweeyi's picture
fweeyi
2 pencils

Cool works!

Fweeyi

mattimusj's picture
mattimusj
34 pencils

Wonderful idea. What a nice surprise those woman would have gotten!

torontose's picture
torontose
393 pencils

lovely.

work and copy's picture
work and copy
500 pencils

I can totally see this going the other way with a horror and blood theme. I really like the execution, this demands notice and leads to a predictable place once the attention is gained.

DTC's picture
DTC
24 pencils

Real experience, I love this.

Log in or register to post comments