Knorr: Knorr Guerilla Gardening

Over night hundreds of fresh herbs turn Vienna into a greener city.

To underline the fact that Knorr is now using even more natural and fresh ingredients for its product inspired us to make a gift to Vienna: Fresh sweet herbs to meloriate home cooking with green add-ons and Knorr.

Advertising Agency: Division 4, Vienna, Austria
Creative Director: Alexander Zoubek
Art Director: Alexander Ullrich
Copywriter: Sylvia Panzenboeck
Video: Stefan Wurmitzer
Promotion unit: Niki Mostofi, Katja Novy
Published: September 2010

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CuriousPencil's picture
4227 pencils

Tagline's "Good taste is our nature".

This is an inoffensive action, hardly groundbreaking, no matter how many smiling passersby you show. Was there any followup, any microsite, any *action* in the action apart from slapping the client's logo on a few cheap pots?

It just seems a little...pedestrian.

Guest's picture

...nice student work.

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Guest's picture

good job

Guest's picture

Hey its a Simple idea, but I have Not Seen that before in my town. Like it.

Guest's picture

Love it

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