Description
Solution: An online game: users participate in a virtual boxing match against the human immunodeficiency virus. The player uses his penis – and a special condom – to play the game. The webcam detects movement, making the penis an interactive controller.
Result: Global attention on news websites and blogs, 84,027 players in the first 24 hours, a total of 2,042 interactive hours and a 13% increase in donations.
Site: http://www.cockout.de
Video: http://www.youtube.com/thecockout
This professional campaign titled 'Cock out' was published in Germany in December, 2010. It was created for the brand: World AIDS Day, by ad agency: Philipp und Keuntje. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 13 years ago.
Credits
Objective: HIV infection among 15 to 29-year-olds has increased by 56% over the last ten years. Vergiss AIDS nicht e.V. therefore encourages teenagers to practice safer sex – in a fun way.
Advertising Agency: Philipp und Keuntje, Hamburg, Germany
Creative Directors: Diether Kerner, Constantin Kaloff
Art Directors: Mario Zaradic, Sönke Schmidt, Jens Erasmus Schröder
Copywriters: Adrienne Tonner, René Ewert
Illustrator: Parasol Island
Account: Steffen Schwab, Sabrina Bohnacker
