Honest Tea: The Most Honest City In America

To find the most honest city in america, we set up unmanned, pop-up honest tea shops in the biggest cities that relied on the honor system.

Advertising Agency: SS+K, New York, USA
Chief Creative Officer: Marty Cooke
Creative Director: Sam Saunders 
Creative Director / Art Director: Matt Ferrin
Creative Director / Copywriter: Sam Mazur
Producer: Ben Cohen
Producer: Jennifer Steele
Account Supervisor: Alex Mailman
Account Executive: Laura Blackburn

March 2011


atb2005's picture
13561 pencils

I've never heard of this tea brand, and I am from Chicago and haven't heard about this experiment..

copycopycopy's picture
148 pencils

Damn honest tea beat me to it!!
Great idea.

LeroyChristian's picture
392 pencils

this is superb idea

JoeDi's picture
6 pencils

great idea!

UndoRedo's picture
101 pencils

Amazing idea + low cost but great execution + results = Definite award winner.

That One Guy's picture
That One Guy
266 pencils

I got a kick out of this video. Good jon guys.

AdBuzzer's picture
1168 pencils

Pretty engaging for the viewers of the experiment, but I doubt that the actual subjects of it enjoyed being tested.
Frankly I doubt that this action is solely responsible for the sales growth in those cities.

CuriousPencil's picture
4225 pencils

Heartwarming and balls-on-the-block smart. Top work, hats off.

Wordnerd's picture
6692 pencils

like ten years ago in denmark i've seen it's quiet common for peasants there to put goods next to the road and trust people to pay. plus, there you could also take the money others already put in but no one did. coming from germany i was very impressed by the honesty of people there. but maybe

to turn this into an experiment in other countries not used to this is genius. and i'm pissed off i didn't think of that ;)

great idea, perfect PR for the brand and it even shows the world's not as rotten as you think

Hobbez's picture
19 pencils

Nicely done.

Results may be skewed due to the fact that people behave differently when they think they are being watched.

Feel good advertising stunt at its best.

samboo73's picture
9 pencils

Thanks all - your comments are very complimentary. Fingers crossed for the shows.

ElCaza89's picture
323 pencils

what a great idea.

masoodafridi's picture
2 pencils

Excellent Idea, what a way to gauge the honesty

huebert's picture
4 pencils

great idea, really like this

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