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The Most Honest City In America

Agency: 
Published/Aired: 
March 2011
Description: 

To find the most honest city in america, we set up unmanned, pop-up honest tea shops in the biggest cities that relied on the honor system.

Advertising Agency: SS+K, New York, USA
Chief Creative Officer: Marty Cooke
Creative Director: Sam Saunders 
Creative Director / Art Director: Matt Ferrin
Creative Director / Copywriter: Sam Mazur
Producer: Ben Cohen
Producer: Jennifer Steele
Account Supervisor: Alex Mailman
Account Executive: Laura Blackburn

Comments (15)

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Highest Rated

huebert's picture
huebert
Activity Score 4

great idea, really like this

atb2005's picture
atb2005
Activity Score 13557

I've never heard of this tea brand, and I am from Chicago and haven't heard about this experiment..

copycopycopy's picture
copycopycopy
Activity Score 148

Damn honest tea beat me to it!!
Great idea.

LeroyChristian's picture
LeroyChristian
Activity Score 392

this is superb idea

JoeDi's picture
JoeDi
Activity Score 6

great idea!

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18786

whoa.

UndoRedo's picture
UndoRedo
Activity Score 101

Amazing idea + low cost but great execution + results = Definite award winner.

That One Guy's picture
That One Guy
Activity Score 266

I got a kick out of this video. Good jon guys.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

Pretty engaging for the viewers of the experiment, but I doubt that the actual subjects of it enjoyed being tested.
Frankly I doubt that this action is solely responsible for the sales growth in those cities.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Heartwarming and balls-on-the-block smart. Top work, hats off.

Wordnerd's picture
Wordnerd
Activity Score 6692

like ten years ago in denmark i've seen it's quiet common for peasants there to put goods next to the road and trust people to pay. plus, there you could also take the money others already put in but no one did. coming from germany i was very impressed by the honesty of people there. but maybe

to turn this into an experiment in other countries not used to this is genius. and i'm pissed off i didn't think of that ;)

great idea, perfect PR for the brand and it even shows the world's not as rotten as you think

Hobbez's picture
Hobbez
Activity Score 19

Nicely done.

Results may be skewed due to the fact that people behave differently when they think they are being watched.

Feel good advertising stunt at its best.

samboo73's picture
samboo73
Activity Score 9

Thanks all - your comments are very complimentary. Fingers crossed for the shows.

ElCaza89's picture
ElCaza89
Activity Score 323

what a great idea.

masoodafridi's picture
masoodafridi
Activity Score 2

Excellent Idea, what a way to gauge the honesty

huebert's picture
huebert
Activity Score 4

great idea, really like this

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