Hapa Sushi: Finger

1. Turn wipers on low.
2. If you have any difficulty following the finger with your eyes, we suggest you call a taxi at 1.800.829.4222

Advertising Agency: TDA, Boulder, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Marthon Pucci
Copywriter: Dan Coburn
Lithographer: Tewell Warren


jponino's picture
601 pencils

interesting, but i can't even think people who like to drink and party will dare to put this on their car (they're not willing to have the alcoholic teste to start their car, so why would they accept this) and moreover, what happened to this little piece of paper(?) when it's raining?

NicoleWilliams's picture
2 pencils

Interesting idea but I'm not sure how this sells sushi?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Don't touch my car!

Gi_bo's picture
1385 pencils

if im really that drunk im sure i wouldnt be able to read the tiny text on the paper, so it wouldn´t work for me


Nike Diesel's picture
Nike Diesel
13389 pencils

Nor for me.
IMO it's a bad idea.

andylefty's picture
4539 pencils

Haha at sushi comment.

It's illegal to have your keys in the ignition while drunk so you'd be arrested while doing this test.

It is interesting though.

MicheleVirgilio's picture
2617 pencils

Too invasive on my car!

Seriously Crazy's picture
Seriously Crazy
638 pencils

i couldn't help imagining this..m driving (assuming m drunk, too) and i see this thing..the happy mood i'm in, i give it a shot, turn on the wipers and start struggling to follow the finger and BAM!..a pole..oops..

so not working

Glut's picture
3947 pencils

clever, simple, not so invasive but wrong client. Pitty!

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